MARKUP Panel Discussion live on Facebook On International Coffee Day 2020, MARKUP took up the challenge that the entire coffee sector is facing due the COVID19 pandemic. In an online panel discussion, organised by MARKUP implemented by the International Trade Centre (ITC) on "Working together...

Thursday 1st October is International Coffee Day! At MARKUP we celebrate the small-scale farmers, processors, roasters and exporters that make our daily cup of coffee possible. MARKUP supports East African SMEs in the coffee sector in Burundi, Kenya, Rwanda, Tanzania and Uganda to become more competitive...

Having a strong marketing strategy is fundamental for a business to thrive. A company’s marketing and branding efforts are the key for making a good first impression with buyers and potential clients. MARKUP supported small and medium sized tea producers from Kenya and Tanzania to upgrade their marketing...

Marketing specialty coffees and understanding what coffee consumers around the world are looking for, can be challenging. Produced for MARKUP via the International Trade Centre, this video introduces coffee exporters from the East African Community (EAC) to the profile of potential buyers of East...

Interview with Mr Amir Hamza, MARKUP Quality Champion and President of the African Fine Coffee Association Tanzania

From today onwards, EU-EAC MARKUP will be sharing regular news from our partners on Facebook. We will post about all the great things we work on - trainings and skills building workshops, trade fairs, research and networking opportunities targeting SMEs, importers and exporters, private sector,...

  EU-EAC MARKUP, implemented by the International Trade Centre (ITC), has carried out a number of in-depth studies to assess the chances and opportunities for agricultural products from Tanzania in European and global markets. The analyses include coffee, cocoa, avocado, spices, seaweed products...

What comes to mind when you hear ‘cocoa’? Chocolate of course. Cocoa butter, perhaps. Maybe Cote d’Ivoire and Ghana, which are among the world’s leading exporters of cocoa beans. Uganda? Not until now.

MARKUP through ITC prepared a Regional Draft Paper on Trade Obstacle in the Coffee Sector. This was followed by a webinar for focal points of EAC Coffee Business Management Organisations (BMOs) on 3rd July 2020 with the objective of exchanging views on the regional advocacy approach. In attendance...

Coffee farmers and exporters in the EAC are making inroads into the high grade, single origin or single estate coffee also known as specialty coffee. Through the International Trade Centre (ITC), MARKUP is working to put EAC specialty coffee on the world map through supporting selected companies to...

Interview with Dr Peter Mathuki, CEA of the East African Business Council It hasn’t been all doom and gloom during the COVID19 pandemic in East Africa. While businesses across the region have certainly been hit hard, there have been lessons learned and the recognition of the importance of regional...

The Covid-19 pandemic has had a profound impact on the global economy, in turn affecting every single country and sector. The coffee sector in the EAC Partner States is no exception – although it might not be the most affected EAC sector given its high export share and dependency on relatively few...