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Information about EAC-EU MARKUP at your Fingertips

What is MARKUP all about and who is behind this programme? How does MARKUP work? Who can benefit from it? What can MARKUP do for my business? How can I contact MARKUP? The MARKUP information brochure provides an answer to these questions. An updated version is now available for download here. For...

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Good Manufacturing Practices in OTB and Prothem

From 10 to 14 May 2021, ITC under MARKUP organised a training workshop on Good Manufacturing Practices for the five Office du Thé du Burundi (OTB) factories managers, their tea makers, and staff in charge of quality. The workshop was also attended by staff from Prothem in charge...

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EAC Speaks as One Voice in Codex Committees

The Codex Committee on Contaminants in Foods (CCCF) finished its 14th Session on May 13, 2021. Key on committee’s agenda was the adoption of maximum limits for cadmium in cocoa and cocoa products attracting interest from all cocoa producing regions of Latin America, The Caribbean and Africa as well...

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Strengthening Uganda’s cocoa sector

Market analyses show that there is tremendous potential for Uganda’s cocoa to penetrate two key markets, the ‘fine flavour cocoa beans’ which is trending in Europe, and the certified cocoa market in Asia. In a drive to enable cocoa producers and exporter from Uganda to take up these great opportunities,...

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A Virtual Study Tour on Advocacy

As part of the advocacy work conducted in the EAC’s coffee sector, the EU-EAC MARKUP through the International Trade Centre (ITC) had planned a one-week study tour of Brussels for coffee business membership organisations (BMOs) and national advocacy consultants in 2020. During the trip, the association...

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How an Agro-Producer Strikes International Business Deals

If you ask June Gathoni today how her business is going, she will beam with confidence. But not long ago, she would have reacted differently. One of her company’s consignments to Korea was returned and the prospects for her company, Urban Fresh Ventures, did not appear very promising. However, June...

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MARKUP Organises Regional Investment Event

Stakeholders from across the East African Community (EAC) region and Europe gathered in the first week of March to participate in the MARKUP EAC Invest event. Participants praised the substantial dialogue during the fully virtual event and expressed optimism for the future of investment in the region...

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Guide to Using Images on Social Media for Coffee SMEs

Nowadays more than ever, learning how to take quality photographs and videos for social media and other branding communications is a valuable business skill. MARKUP via the International Trade Centre is happy to present the ‘Guide to Photographs and Videos on Social Media for Coffee SMEs in East...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania