Latest News

Branding and Exploring Digital Opportunities for Coffee Products

The Branding and Marketing training and coaching programme for coffee has kicked off in November! International Trade Centre organised a webinar on November 10, 2020 to launch the training programme. The following week, hybrid training events were organised across the EAC, with local trainers leading...

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MARKUP Newsletter July - September 2020

Have you subscribed to the MARKUP Newsletter? The July-September 2020 edition with news and events from MARKUP Partners is now available. This edition features information on how MARKUP is easing export of coffee.  A printable version can be downloaded here. Subscribe to get future editions...

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Social Media Guide for Coffee SMEs

Online social platforms are vital tools for businesses to connect with customers and new potential clients around the world. However, building a brand’s online presence can be challenging. MARKUP via the International Trade Centre is happy to present the ‘Social Media Guide for Small and Medium Coffee...

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Training Manual on Standards

In 2019, MARKUP-through GIZ- conducted a standards capacity gaps assessment in Burundi, Kenya, Rwanda, Tanzania and Uganda. Among others, the assessment established that one of the obstacles to effective development of harmonised standards in the region was the lack of sufficient knowledge and absence...

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EAC Adopts Harmonised Food Criteria

Harmonised criteria for the registration and certification of pre-packaged food adopted by East African Standards Committee The food trade across border in the East African Community is particularly hampered by non-tariff barriers (NTBs). Each of the six EAC Partner States have different regulations...

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Expanding Our Reach Through Social Media

EU-EAC MARKUP has been on Twitter under the tag @EACMARKUP for some time now and is constantly growing its audience. The number of follower currently stands at 567, and it is growing by about 50 new followers monthly on average. Tweet Activity August to October 2020    The new Facebook...

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New on the Quality for Trade Platform

The second module of the EAC Quality for Trade Portal was launched in June during the first regional virtual meeting for all EAC Quality Champions (QCs). Participants from companies in Kenya, Rwanda, Tanzania and Uganda attended this meeting. Quality Connect (https://un-consulting.ch/eac/connect)...

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Harmonised Standards for Cocoa Products in EAC

Harmonised standards for products across EAC create consistency of laws, regulations and practices. They protect consumer health and facilitate the movement of products from one country to another. The East Africa Standards Committee, through its subcommittees and technical committees, takes the lead...

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Opportunity for Spices Exporters in Tanzania

The International Trade Centre is implementing the “Market Access Upgrade Programme” (MARKUP), which aims to contribute to the economic development of the East African Community partner countries by improving their market access to the European Union (EU) and the East African region. Financed by the...

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Coffee Trading and Risk Management

Since 2019, International Trade Centre via MARKUP together with the Africa Coffee Academy (ACA) has been delivering training courses on "Coffee Trading and Risk Management for SMEs". The training and coaching is currently being rolled out. National coffee stakeholders were engaged in preliminary sessions...

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Moisture Meters for better Standards

MARKUP, through the International Trade Centre (ITC), distributed moisture meters to coffee companies in Kenya at the offices of agribusiness service provider Coffee Management Services (CMS) on 30 September 2020. The distribution was officiated by the Director General Agriculture&Food Authority...

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Swahili Translation of IFA Standard

The checklist for the GLOBALG.A.P. Integrated Farm Assurance (IFA) standard v5.2 has now been translated into Swahili, marking a  milestone in standards developments in East Africa. The translation was funded by the European Union via the Market Access Upgrade Programme (MARKUP), implemented...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania