Latest News

2 Years of MARKUP – Achievements and Impact

MARKUP is happy to present our newest update: ‘2 Years of MARKUP – Achievements and Impact’ It’s been an exciting two years of events, trainings, publications and networking opportunities, all leading to some excellent successes across the region and the programme as a whole. MARKUP has worked closely...

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Round Two of Access to Finance Starts to Bear Fruit

After running national bootcamps focusing on addressing the key challenges to access finance, around 100 companies across the region were selected for individual coaching. Business Development Service providers conducted webinar series as part of the coaching exercise to support SMEs fix business...

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Building a Business Strategy for Export in 2020

Since 2019, International Trade Centre via MARKUP has trained over 100 Tanzanian SMEs on how to improve their export capacity. This year, 30 selected SMEs received individual coaching to build their business export strategy. Five other companies that are currently participating in the Access to Finance...

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TENDER: Ochratoxin A and Pesticide Residues in Green Coffee

Assessing Competence of the EAC Partner States’ Food Laboratories for Analysis of Ochratoxin A and Pesticide Residues in Green Coffee One of the key objectives of MARKUP is to improve harmonization of standards for the MARKUP priority value chains of coffee, tea, cocoa, spices, oilseeds and horticultural...

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Branding and Exploring Digital Opportunities for Coffee Products

The Branding and Marketing training and coaching programme for coffee has kicked off in November! International Trade Centre organised a webinar on November 10, 2020 to launch the training programme. The following week, hybrid training events were organised across the EAC, with local trainers leading...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania