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MARKUP Celebrating International Coffee Day 2021

MARKUP celebrated this year's International Coffee Day at the foot of Mount Kilimanjaro, in Moshi (Tanzania), the coffee-growing centre of the region. Here, EAC MARKUP participated in the Kahawa Festival. This event was an opportunity for coffee lovers to come together in celebrating coffee and recognise...

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Coffee Story: Kenyan Coffee Brewed in Europe

A meeting at coffee cupping turns into an export deal A good way to start 2021 Gloria Gummerus is radiant as she recounts the latest business deal of Sakami Coffee. She co-owns this company, situated on the slopes of Mount Elgon in Western Kenya, with her husband Jarmo. 2021 kicked off with great...

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Making coffee allies in Uganda

When Massa Charles Frank decided to change career, he transformed a community of women farmers Born in the Mount Elgon region of Uganda, Massa Charles Frank grew up surrounded by lush green coffee slopes. Although he had been a respected teacher and a successful IT entrepreneur, he realised that...

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MARKUP Spearheads Research on Aflatoxin Contamination

The mention of aflatoxin contamination often brings in mind maize, especially because it is this grain that is associated with food security, and therefore, receives a lot of attention. However, aflatoxin affects other value chains as well, resulting to health risks among consumers, business loss...

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Coffee SMEs in Tanzania on the Road to Certification

Obtaining certifications that are internationally recognized is key for increasing export value. International Trade Centre has developed an Internal Management System (IMS) model that draws on the requirements across different voluntary standards – a one size model that helps SME’s that , intend...

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Launch of the Tanzania Spices Label

Tanzanian Spices Secure their Spot in the World Spice Market On 9 July 2021, the Tanzania Spices Label will be officially inaugurated in conjunction with the Saba Saba International Trade Fair. The launch will be hosted by the Ministry of Industry and Trade together with Tanzania Trade Development...

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Reducing Post-Harvest Losses in Horticulture

There is no doubt that East African Partner States have great potential to grow their sales of various horticultural products domestically and for export. While still a recent entrant into the avocado market, Rwanda’s avocados currently make up 30% of the horticultural exports to the European Union...

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Towards a High Quality Culture for East African SMEs

Learn more about the impact of the Quality Champions programme in the EAC Region On June 23, from 13-16 East African time (EAT), the International Trade Centre (ITC) under MARKUP will host a Webinar to showcase the impact of the Quality Champions (QCs) programme in the East African Community (EAC). Since...

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A New Generation of Experts in Rwanda

Coffee experts improve their coffee cupping and sensory skills in a quality evaluation training Jessica Teta was thrilled when the National Agriculture Export Development Board (NAEB) in Rwanda hired her as a professional coffee cupper. She got the job soon after successfully completing a training...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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