Data Protection

I. Information about us as controllers of your data

The party responsible for this website (the "controller") for purposes of data protection law is:

Deutsche Gesellschaft für Internationale
Zusammenarbeit (GIZ) GmbH
Sitz der Gesellschaft
Bonn und Eschborn
Friedrich-Ebert-Allee 36 + 40
53113 Bonn

Telefon: +49 228 44 60-0
Fax: +49 228 4460-17 66
Dag-Hammarskjöld-Weg 1-5
65760 Eschborn
Telefon: +49 6196 79-0
Fax: +49 6196 79-11 15
Contact: This email address is being protected from spambots. You need JavaScript enabled to view it.
Contact details of the data protection officer: This email address is being protected from spambots. You need JavaScript enabled to view it.


The Market Access Upgrade Programme (MARKUP; PN 18.2128.9-003.00) is an initiative of the East African Community (EAC) Secretariat, funded by the European Union and the German Federal Ministry for Economic Cooperation and Development (BMZ) under EU Delegation Agreement FED/2018/398-674.

MARKUP aims to increase exports of selected value chains, promote regional integration and access to the European market by addressing specific challenges that SMEs, Trade and Investment Support Institutions (TISIs) and policy-makers face. MARKUP targets coffee in all five beneficiary countries- Burundi, Kenya, Rwanda, Tanzania and Uganda. Other priority sectors are spices, avocadoes and other horticultural products and tea.

It is implemented by various agencies, including the International Trade Centre (ITC), Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), UNIDO, Uganda Coffee Development Authority (UCDA) and other partners. GIZ has been tasked with the overall coordination of communication activities in this programme.

The obligation to establish a web site for MARKUP ( results from the EU Delegation Agreement, Description of the Action, paragraph 5.5.

II. Information about the data processing

Your data processed when using our website will be deleted or blocked as soon as the purpose for its storage ceases to apply, provided the deletion of the same is not in breach of any statutory storage obligations or unless otherwise stipulated below.


The website shall provide a subscription function for a newsletter.

The MARKUP newsletter is generated by Newsletter2Go and built into the page. Registration requires entering the subscriber’s email address through a registration form on the web site and acceptance of the data protection regulations. The user receives an email and confirms the registration by a click (double-opt-in option). Subsequently the newsletter is sent automatically every 2-3 months. All data will be erased if the user unsubscribes from the newsletter. The processing of the data is based on the consent as per article 6.1 (a) of the EU General Data Protection Regulation (GDPR).

Login for Members

The web site has a protected section with a login for members, where documents will be stored that shall be accessible for members only. Subscription to the MARKUP member area happens through an access menu item.

A username, email address and password will be required for members’ registration. Final agreement with the terms of service of EAC MARKUP and consent to the data protection declaration is required before submission. Upon submission, a verification link is sent to the email address you entered. The account will be activated by an administrator before the subscriber can login with their username and password.

Data will be stored on the website’s database as long as the website exists or until subscriber requests to be unsubscribed or unsubscribes from the newsletter themselves. The processing of the data is based on the consent as per articles 6.1 (a) of GDPR. The data will be saved on the web site’s server. No data will be forwarded to any third parties.


EU – East Africa Community Market Access Upgrade Programme (MARKUP) uses Matomo cookies on  (the "Service"). By using the Service, you consent to the use of cookies.

Our Cookies Policy explains what cookies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and further information about cookies.

By browsing this site, you agree to the use of cookies and other trackers. If you don’t accept our use of cookies, you can turn off cookies when requested initially visiting our site, or in your browser settings.

II. A) How EAC MARKUP uses cookies
The EAC MARKUP website draws on the services of Matomo ( to analyse usage data. No other use is made of the data, and the data are not passed on to third parties. The following information is stored for each page you view and each file you download:
  • Technical details of the browser used
  • Anonymous IP address
  • Date and time
  • Page opened/name of the file downloaded
  • Quantity of data transferred
  • Notification of whether viewing or download was successful

Temporary session cookies are used each time you view an individual page, to make navigation easier. Cookies are small text files that are stored locally in your browser cache. Session cookies do not include any personal data and expire at the end of each session, or after the completion of a user survey, which is conducted as a rule every two years.

We do not use methods such as Java applets or ActiveX controls that make it possible to track your browsing behaviour.

Data is processed based on Art. 6 paragraph 1 f) of the EU General Data Protection Regulation (GDPR) with the legitimate interest of analysing usage to improve the company’s website. Users have the option of objecting to use of their data to analyse their behaviour. You can prevent the collection of your user data via the link below.

You may at any time lodge an objection to the storage of your anonymously collected visitor data, so that these will no longer be collected in future. Please click on the link at the bottom of this page to be excluded from counting.

II. B) Notes regarding objection
For this purpose, a cookie is stored on the device, preventing user data from being collected when the user visits this website. In order for the objection to take effect, the cookie must be stored on every device used. As the cookie is stored in specific browsers (internet programs), the cookie must be stored in every browser if several browsers are used on one device (e.g. Internet Explorer, Chrome, Mozilla Firefox). Please also note that, if you delete all cookies, the objection cookie will also be deleted and will need to be stored again.
II. C) Reference to user rights
Reference to user rights:
  • Object to data processing
  • Enquire about your personal data and its processing
  • To have this corrected if necessary, or to request restriction of processing or the erasure of the data
The data will then be erased.

Opt-out of Matomo Analytics


You may at any time lodge an objection to the storage of your anonymously collected visitor data, so that these will no longer be collected in future.

If you have any questions or complaints about this website, please contact the GIZ data protection officer (see contact information provided above). You also have the right to lodge a complaint with the responsible data protection supervisory authority. The responsible authority in this case is the German Federal Commissioner for Data Protection and Freedom of Information (BfDI).

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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