MARKUP, through the International Trade Centre, organised a two-day Workshop on the use of ITC tools to perform export market analysis and research, in collaboration with Tanzania Trade Authority (Tantrade) and the University of Dar es Salaam Business School (UDBS) through MARKUP. Three ITC-certified...

Since 2019, International Trade Centre via MARKUP has trained over 100 Tanzanian SMEs on how to improve their export capacity. This year, 30 selected SMEs received individual coaching to build their business export strategy. Five other companies that are currently participating in the Access to Finance...

Assessing Competence of the EAC Partner States’ Food Laboratories for Analysis of Ochratoxin A and Pesticide Residues in Green Coffee One of the key objectives of MARKUP is to improve harmonization of standards for the MARKUP priority value chains of coffee, tea, cocoa, spices, oilseeds and horticultural...

International Trade Centre continues its collaboration with the Specialty Coffee Association (SCA) to deliver training on coffee sensory, green and roasting skills to SMEs and other coffee stakeholders, operating in East Africa’s coffee industry. SCA trainings offer the most cutting-edge information...

What if you were told that online speed dating is the latest trend for creating new business connections? To overcome the restrictions to international travel and other safety measures to contain the COVID-19 pandemic, International Trade Centre organised an online business to business (B2B) networking...

The Branding and Marketing training and coaching programme for coffee has kicked off in November! International Trade Centre organised a webinar on November 10, 2020 to launch the training programme. The following week, hybrid training events were organised across the EAC, with local trainers leading...

Awareness about customs controls and improved coordination between border agencies can help manage the costs of doing business. Small and medium-sized enterprises (SMEs) are the most affected and often miss the opportunities to access new markets. The International Trade Centre partnered with the...

Have you subscribed to the MARKUP Newsletter? The July-September 2020 edition with news and events from MARKUP Partners is now available. This edition features information on how MARKUP is easing export of coffee.  A printable version can be downloaded here. Subscribe to get future editions...

Online social platforms are vital tools for businesses to connect with customers and new potential clients around the world. However, building a brand’s online presence can be challenging. MARKUP via the International Trade Centre is happy to present the ‘Social Media Guide for Small and Medium Coffee...

In 2019, MARKUP-through GIZ- conducted a standards capacity gaps assessment in Burundi, Kenya, Rwanda, Tanzania and Uganda. Among others, the assessment established that one of the obstacles to effective development of harmonised standards in the region was the lack of sufficient knowledge and absence...

Harmonised criteria for the registration and certification of pre-packaged food adopted by East African Standards Committee The food trade across border in the East African Community is particularly hampered by non-tariff barriers (NTBs). Each of the six EAC Partner States have different regulations...

EU-EAC MARKUP has been on Twitter under the tag @EACMARKUP for some time now and is constantly growing its audience. The number of follower currently stands at 567, and it is growing by about 50 new followers monthly on average. Tweet Activity August to October 2020    The new Facebook...