Latest News

Building a Business Strategy for Export in 2020

Since 2019, International Trade Centre via MARKUP has trained over 100 Tanzanian SMEs on how to improve their export capacity. This year, 30 selected SMEs received individual coaching to build their business export strategy. Five other companies that are currently participating in the Access to Finance...

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TENDER: Ochratoxin A and Pesticide Residues in Green Coffee

Assessing Competence of the EAC Partner States’ Food Laboratories for Analysis of Ochratoxin A and Pesticide Residues in Green Coffee One of the key objectives of MARKUP is to improve harmonization of standards for the MARKUP priority value chains of coffee, tea, cocoa, spices, oilseeds and horticultural...

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Branding and Exploring Digital Opportunities for Coffee Products

The Branding and Marketing training and coaching programme for coffee has kicked off in November! International Trade Centre organised a webinar on November 10, 2020 to launch the training programme. The following week, hybrid training events were organised across the EAC, with local trainers leading...

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MARKUP Newsletter July - September 2020

Have you subscribed to the MARKUP Newsletter? The July-September 2020 edition with news and events from MARKUP Partners is now available. This edition features information on how MARKUP is easing export of coffee.  A printable version can be downloaded here. Subscribe to get future editions...

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Social Media Guide for Coffee SMEs

Online social platforms are vital tools for businesses to connect with customers and new potential clients around the world. However, building a brand’s online presence can be challenging. MARKUP via the International Trade Centre is happy to present the ‘Social Media Guide for Small and Medium Coffee...

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Training Manual on Standards

In 2019, MARKUP-through GIZ- conducted a standards capacity gaps assessment in Burundi, Kenya, Rwanda, Tanzania and Uganda. Among others, the assessment established that one of the obstacles to effective development of harmonised standards in the region was the lack of sufficient knowledge and absence...

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EAC Adopts Harmonised Food Criteria

Harmonised criteria for the registration and certification of pre-packaged food adopted by East African Standards Committee The food trade across border in the East African Community is particularly hampered by non-tariff barriers (NTBs). Each of the six EAC Partner States have different regulations...

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Expanding Our Reach Through Social Media

EU-EAC MARKUP has been on Twitter under the tag @EACMARKUP for some time now and is constantly growing its audience. The number of follower currently stands at 567, and it is growing by about 50 new followers monthly on average. Tweet Activity August to October 2020    The new Facebook...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania