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Strengthening Uganda’s cocoa sector

Market analyses show that there is tremendous potential for Uganda’s cocoa to penetrate two key markets, the ‘fine flavour cocoa beans’ which is trending in Europe, and the certified cocoa market in Asia. In a drive to enable cocoa producers and exporter from Uganda to take up these great opportunities,...

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A Virtual Study Tour on Advocacy

As part of the advocacy work conducted in the EAC’s coffee sector, the EU-EAC MARKUP through the International Trade Centre (ITC) had planned a one-week study tour of Brussels for coffee business membership organisations (BMOs) and national advocacy consultants in 2020. During the trip, the association...

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How an Agro-Producer Strikes International Business Deals

If you ask June Gathoni today how her business is going, she will beam with confidence. But not long ago, she would have reacted differently. One of her company’s consignments to Korea was returned and the prospects for her company, Urban Fresh Ventures, did not appear very promising. However, June...

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MARKUP Organises Regional Investment Event

Stakeholders from across the East African Community (EAC) region and Europe gathered in the first week of March to participate in the MARKUP EAC Invest event. Participants praised the substantial dialogue during the fully virtual event and expressed optimism for the future of investment in the region...

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Guide to Using Images on Social Media for Coffee SMEs

Nowadays more than ever, learning how to take quality photographs and videos for social media and other branding communications is a valuable business skill. MARKUP via the International Trade Centre is happy to present the ‘Guide to Photographs and Videos on Social Media for Coffee SMEs in East...

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2 Years of MARKUP – Achievements and Impact

MARKUP is happy to present our newest update: ‘2 Years of MARKUP – Achievements and Impact’ It’s been an exciting two years of events, trainings, publications and networking opportunities, all leading to some excellent successes across the region and the programme as a whole. MARKUP has worked closely...

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Round Two of Access to Finance Starts to Bear Fruit

After running national bootcamps focusing on addressing the key challenges to access finance, around 100 companies across the region were selected for individual coaching. Business Development Service providers conducted webinar series as part of the coaching exercise to support SMEs fix business...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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