MARKUP Videos


Born in the Mount Elgon region of Uganda, Massa Charles Frank grew up surrounded by lush green coffee slopes. Although he had been a respected teacher and a successful IT entrepreneur, he realised that agri-business was his true calling...

Burundi is renowned worldwide for the quality of its coffee. However, at times lack of efficient control practices for humidity levels can lead to surprises for the clients. In fact, moisture and humidity levels pose a serious threat to the final quality of the product...
International Trade Centre continues its collaboration with the Specialty Coffee Association (SCA) to deliver training on coffee sensory, green and roasting skills to SMEs and other coffee stakeholders, operating in East Africa’s coffee industry...
MARKUP, through the International Trade Centre (ITC), distributed moisture meters to coffee companies in Kenya at the offices of agribusiness service provider Coffee Management Services (CMS) on 30 September 2020. The distribution was officiated by...
European Union (EU) Ambassador to Tanzania and the EAC, HE Manfredo Fanti, visited Med Foods Arusha, a Tanzanian enterprise benefiting from the EU-funded MARKUP. International Trade Centre through MARKUP began supporting Med Foods...
On International Coffee Day 2020, MARKUP took up the challenge that the entire coffee sector is facing due the COVID19 pandemic. In an online panel discussion, organised by MARKUP implemented by the International Trade Centre...
Marketing specialty coffees and understanding what coffee consumers around the world are looking for, can be challenging.
Produced for MARKUP via the International Trade Centre, this video introduces coffee exporters...
International Trade Centre, through the EU-EAC Market Access Upgrade Programme (MARKUP), is training Tanzanian spice producers and exporters. Opportunities and challenges that lie in the Tanzanian spices sector are...
Better results, reduced losses, improved market linkages and access to finance!
From avocados to coffee and spices, watch how smaller firms and public and private institutions in the East African Community...
The EAC Coffee Business Forum brought more than 150 stakeholders together to discuss how to overcome trade barriers, improve access to finance and strengthen value addition processes to enhance competitiveness. The EAC Coffee Business Forum...
Coffee farmers and others along the value chain in East Africa are worried about the ever decreasing price of coffee. Experts says that this will affect the desire for the young generation to invest in the coffee business as the old aged coffee growers become frail...

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
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Arusha, United Republic of Tanzania