• A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
Co-funded by the
European Union
East African Community

MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities (i.e. avocado, cocoa, coffee, spices, tea and horticulture).

Interventions focus on:

  • The identification and elimination of barriers to trade
  • Improving competitiveness
  • Strengthening of value addition
  • Ensuring compliance with international regulations and standards
  • Providing access to trade finance
  • Supporting the identification of opportunities for trade and foreign direct investments

The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.

Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.

Latest News


Leveling up trade in East Africa with MARKUP

Better results, reduced losses, improved market linkages and access to finance! From avocados to coffee and spices, watch how smaller firms and public and private institutions in the East African Community (EAC) are benefiting from the Market Access Upgrade Programme (MARKUP) through an improved business environment.

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Apply now for training and networking opportunities for SMEs in the specialty coffee sphere

Two excellent opportunities for networking and training are now available for SME’s operating in the specialty coffee export segments of the EAC.

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Opportunity: Data Collection on the Occurence of Mycotoxins and Pesticide Residues in Green and Roasted Coffee in the EAC

The EAC Secretariat, through EU-EAC MARKUP, wishes to support the generation of data on contamination of OTA, aflatoxins and pesticide residues in green coffee and roasted coffee in the region.

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania