MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities
Overall objective
Contribute to the EAC’s economic development through boosting trade and regional integration
Specific objective
Improved EU and regional market access for EAC countries in selected sub-sectors
Direct beneficiaries

SMEs and public/private institutions operating in selected value chains (including coffee, tea, cocoa, spices and horticulture).

Beneficiaries and partners also include
Government ministries, departments, standards quality organisations and public institutions, Trade and Investment Support Institutions
Final beneficiaries

Men and women employed in export-related business and in the selected value chains.


2018 - 2023

Our partner states

How We Work

MARKUP intends to contribute to the economic development of the EAC region by increasing the value of both extra- and intra-regional agricultural exports, with a focus on exports towards the European Union.

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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