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MARKUP at a Glance

We are happy to share a new summary publication with highlights of what MARKUP has achieved.  When the MARKUP PCU team met for the first time on 1st October 2018, it was clear that success would depend on all stakeholders doing their part and pulling together. Nearly four years down the road,...

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Beneficial Ties for Tea Communities in East Africa

The EU-EAC Market Access Upgrade Programme (MARKUP) strives to break the international trade barriers through awareness creation and improving market access of East African products to the regional and international markets.Recently, the International Trade Centre (ITC) and the European Speciality...

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International Women's Day 2022

MARKUP celebrates the International Women’s Day 2022 To mark International Women’s Day this year, MARKUP is celebrating the amazing contribution of women across our programme and is encouraged by the positive uptake and concrete results realised. The participation of women in a range of activities-...

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MARKUP in Nane Nane Celebrations 2022

MARKUP in Nane Nane Exhibitions, Mbeya, Tanzania EU-EAC MARKUP, through Solidaridad, will mark Farmers' Day (Nane Nane), celebrated each year on the 8th August in Tanzania, and celebrate the achievements of farmers and small and medium companies engaged in the project To Certification and Beyond. The...

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Keeping Step with Innovations in Specialty Coffee

Specialty coffee is a coffee or coffee experience recognized for its distinctive attributes, and because of these attributes, has significant extra value in the marketplace. Specialty coffee is used to describe the highest grade of coffee available, and typically relates to the entire supply chain,...

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EU-EAC MARKUP Releases Videos on Achievements and Results

As MARKUP’s project period is nearing its end, the Programme Coordination Unit commissioned the production of two longer and five short videos showcasing what SMEs, leaders of the EAC Secretariat, trade and investment support institutions as well as policy makers from the Partner States involved have...

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Quality Champions Programme Successfully Concluded

In December 2021, EAC-EU MARKUP through ITC concluded the Quality Champions (QCs) training. More than 80 experts across the EAC have graduated from this training and are now certified Quality Champions. This marks a successful end to an exciting journey that began in 2019. The experts are now fully...

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Celebrating Results of the Access to Finance Support

Through ITC, EAC-EU MARKUP has facilitated small and medium-sized enterprises in the five Partner States to access loans and grants amounting to about 9.4 million USD. Out of these, 3 million USD was acquired by enterprises in Burundi, 1.9 million in Kenya, 1.6 million USD by enterprises in Rwanda,...

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Financing Gateway for MSMEs goes live in Kenya

Conceptualised through collaboration between ITC and Farwell Innovations, Nairobi, the MSME Financing Gateway was developed through MARKUP in response to overwhelming demand from thousands of Micro, Small and Medium Enterprises (MSMEs), and financial services providers following a survey...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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