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Catalogue of Selected Coffees from the EAC MARKUP Project

This East African Specialty Coffee SME Catalogue/Directory 2022 contains business information of 65 SMEs across all five countries involved in EAC-EU MARKUP. It was produced for traders and coffee buyers seeking to work with coffee-SMEs producing high quality impact coffee. This was done after supporting...

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MARKUP — Celebrating Women in Business

MARKUP is proud to spotlight women on this IWD 2023. Recognising the barriers that women in the East African region still face in accessing export market opportunities, we take the extra step to ensure equity in representation in MARKUP activities. Over the years, we have seen an increasing number...

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Improving Women’s Livelihoods Through Co-Operatives

When Mukeshimana Liberata started growing onions commercially a year ago, she did not know that this was going to be her big chance to improve her livelihood and realise some of her dreams. Before joining a farmers’ group supported by the MARKUP Horticulture Value Chain (HVC) Project, the 50-year-old...

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Using Social Media to Engage Young People on Agribusiness

How do you get young educated young people interested in agriculture? This is the question that the MARKUP team in Kenya was grappling with. The opportunities to improve export and add value to a wide range of fruits and vegetables were fairly well known among farmers in the country, but most of them...

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Burundi Trade Information Portal

Easy access to information on the requirements and costs of importing and exporting goods goes a long way in simplifying international trade. Trade Information Portals (TIP) have become a useful tool especially for new exporters. By 2018, Kenya, Tanzania, Rwanda and Uganda all had national TIPs. Through...

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MARKUP Changes the Fortunes of Women Coffee Farmers

Q & A with Agnes Mukamushinja Agnes Mukamushinja is a trained nurse and a motivated and inspiring entrepreneur, founder and owner of Nova Coffee Washing Station based in Rwanda. She had been running a pharmacy called ‘Pharmacie Nova’ in Kigali together with her husband Felix, and the couple only...

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Young Kenyan Woman’s Big Break into Specialty Tea Export

MARKUP has supported two enterprising young women to realise their dream of breaking into the international market for specialty organic tea.Caroline Chepkemboi and Collins K. Sainna are founders of Eldo Tea Enterprises Limited, a social enterprise working with a community of smallholder farmers in...

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Linking Farmers to Export Markets Through GLOBALG.A.P

A common thread running through MARKUP activities is how to connect farmers in East Africa to market opportunities in the EU and beyond. In Kenya, one of the strategies employed is to strengthen the linkages between farmers and exporters and equipping local governments to provide the necessary support....

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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