Latest News

Guide to Using Images on Social Media for Coffee SMEs

Nowadays more than ever, learning how to take quality photographs and videos for social media and other branding communications is a valuable business skill. MARKUP via the International Trade Centre is happy to present the ‘Guide to Photographs and Videos on Social Media for Coffee SMEs in East...

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2 Years of MARKUP – Achievements and Impact

MARKUP is happy to present our newest update: ‘2 Years of MARKUP – Achievements and Impact’ It’s been an exciting two years of events, trainings, publications and networking opportunities, all leading to some excellent successes across the region and the programme as a whole. MARKUP has worked closely...

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TENDER: Ochratoxin A and Pesticide Residues in Green Coffee

Assessing Competence of the EAC Partner States’ Food Laboratories for Analysis of Ochratoxin A and Pesticide Residues in Green Coffee One of the key objectives of MARKUP is to improve harmonization of standards for the MARKUP priority value chains of coffee, tea, cocoa, spices, oilseeds and horticultural...

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Access to Specialty Markets for Kenyan Coffee Farmers

Watch coffee producers from Kenya in a 5-day training on coffee sensory skills carried out by MARKUP through ITC. Knowing exactly how your coffee needs to taste, smell and look is of utmost importance when targeting the specialty coffee market segment, where premium prices can be attained.

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MARKUP Newsletter July - September 2020

Have you subscribed to the MARKUP Newsletter? The July-September 2020 edition with news and events from MARKUP Partners is now available. This edition features information on how MARKUP is easing export of coffee.  A printable version can be downloaded here. Subscribe to get future editions...

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Social Media Guide for Coffee SMEs

Online social platforms are vital tools for businesses to connect with customers and new potential clients around the world. However, building a brand’s online presence can be challenging. MARKUP via the International Trade Centre is happy to present the ‘Social Media Guide for Small and Medium Coffee...

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Training Manual on Standards

In 2019, MARKUP-through GIZ- conducted a standards capacity gaps assessment in Burundi, Kenya, Rwanda, Tanzania and Uganda. Among others, the assessment established that one of the obstacles to effective development of harmonised standards in the region was the lack of sufficient knowledge and absence...

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EAC Adopts Harmonised Food Criteria

Harmonised criteria for the registration and certification of pre-packaged food adopted by East African Standards Committee The food trade across border in the East African Community is particularly hampered by non-tariff barriers (NTBs). Each of the six EAC Partner States have different regulations...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania