Latest News

Training Manual on Standards

In 2019, MARKUP-through GIZ- conducted a standards capacity gaps assessment in Burundi, Kenya, Rwanda, Tanzania and Uganda. Among others, the assessment established that one of the obstacles to effective development of harmonised standards in the region was the lack of sufficient knowledge and absence...

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Opportunity for Spices Exporters in Tanzania

The International Trade Centre is implementing the “Market Access Upgrade Programme” (MARKUP), which aims to contribute to the economic development of the East African Community partner countries by improving their market access to the European Union (EU) and the East African region. Financed by the...

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Moisture Meters for better Standards

MARKUP, implemented by the International Trade Centre (ITC), distributed moisture meters to coffee companies in Kenya at the offices of agribusiness service provider Coffee Management Services (CMS). The distribution was officiated by the Director General Agriculture&Food Authority Mr. Muriithi....

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Swahili Translation of IFA Standard

The checklist for the GLOBALG.A.P. Integrated Farm Assurance (IFA) standard v5.2 has now been translated into Swahili, marking a  milestone in standards developments in East Africa. The translation was funded by the European Union via the Market Access Upgrade Programme (MARKUP), implemented...

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Celebrating the coffee ecosystem

MARKUP Panel Discussion live on Facebook On International Coffee Day 2020, MARKUP took up the challenge that the entire coffee sector is facing due the COVID19 pandemic. In an online panel discussion, organised by MARKUP implemented by the International Trade Centre (ITC) on "Working together...

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International Coffee Day 2020

Thursday 1st October is International Coffee Day! At MARKUP we celebrate the small-scale farmers, processors, roasters and exporters that make our daily cup of coffee possible. MARKUP supports East African SMEs in the coffee sector in Burundi, Kenya, Rwanda, Tanzania and Uganda to become more competitive...

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Brand your Coffee!

Marketing specialty coffees and understanding what coffee consumers around the world are looking for, can be challenging. Produced for MARKUP via the International Trade Centre, this video introduces coffee exporters from the East African Community (EAC) to the profile of potential buyers of East...

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EU-EACMARKUP now on Facebook!

From today onwards, EU-EAC MARKUP will be sharing regular news from our partners on Facebook. We will post about all the great things we work on - trainings and skills building workshops, trade fairs, research and networking opportunities targeting SMEs, importers and exporters, private sector,...

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Tanzanian Produce in Global Export Markets

  EU-EAC MARKUP, implemented by the International Trade Centre (ITC), has carried out a number of in-depth studies to assess the chances and opportunities for agricultural products from Tanzania in European and global markets. The analyses include coffee, cocoa, avocado, spices, seaweed products...

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Uganda: Cocoa Sector Analysis

What comes to mind when you hear ‘cocoa’? Chocolate of course. Cocoa butter, perhaps. Maybe Cote d’Ivoire and Ghana, which are among the world’s leading exporters of cocoa beans. Uganda? Not until now.

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Speciality Coffee networking

Coffee farmers and exporters in the EAC are making inroads into the high grade, single origin or single estate coffee also known as specialty coffee. Through the International Trade Centre (ITC), MARKUP is working to put EAC specialty coffee on the world map through supporting selected companies to...

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Bringing business back from the brink

Interview with Dr Peter Mathuki, CEA of the East African Business Council It hasn’t been all doom and gloom during the COVID19 pandemic in East Africa. While businesses across the region have certainly been hit hard, there have been lessons learned and the recognition of the importance of regional...

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania