• A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
Co-funded by the
European Union
East African Community

MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities (i.e. avocado, cocoa, coffee, spices, tea and horticulture).

Interventions focus on:

  • The identification and elimination of barriers to trade
  • Improving competitiveness
  • Strengthening of value addition
  • Ensuring compliance with international regulations and standards
  • Providing access to trade finance
  • Supporting the identification of opportunities for trade and foreign direct investments

The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.

Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.

Latest News


EAC submits joint regional positions on Codex Alimentarius Standards

Codex 1

The Codex Alimentarius, or "Food Code" is a collection of standards, guidelines and codes of practice adopted by the Codex Alimentarius Commission (CAC). CAC was established by FAO and WHO to protect consumer health and promote fair practices in food trade.

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EU-EAC Market Access Upgrade Programme launches communication tools

 5749f924 8a76 4499 9763 2004bbb39066Nairobi, Radisson Blue Hotel, 26 September 2019

The web site of the EU-EAC Market Access Upgrade Programme was officially launched in a festive event during the EAC High Level Trade Integration Conference.

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Kenya signs 3.7m Euro trade deal to boost agricultural exports 29.08.2019

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Dr Chris Kiptoo, Permanent Secretary of the Kenyan State Department of Trade and Dr. Hubert Perr, Head of Cooperation, EU Delegation in Kenya, shake hands after signing the MARKUP deal in Nairobi

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania