A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.

Co-funded by the
European Union

East African Community

MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities (i.e. avocado, cocoa, coffee, spices, tea and horticulture).

Interventions focus on:

The identification and elimination of barriers to trade
Improving competitiveness
Strengthening of value addition
Ensuring compliance with international regulations and standards
Providing access to trade finance
Supporting the identification of opportunities for trade and foreign direct investments

The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.

Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.

Latest Tweets

Tweets by @eacmarkup

Latest News

MARKUP NEWS 2019 is now out!

It has been a busy year since the establishment of the MARKUP Programme Coordination Unit in October 2018. We have steered and coordinated planning and implementation in Arusha as well as in the Partner States

MARKUP Kenya Launched by UNIDO

Group relaxed Kenya Unido Launch

NAIROBI, 29 October 2019 - The United Nations Industrial Development Organization (UNIDO) will implement the Kenyan ‘Market Access Upgrade Programme (MARKUP)’ project, which is funded by the European Union (EU) and anchored within the Kenyan Ministry of Industry, Trade and Cooperatives.

Video Testimonials from the Coffee Trading and Risk Management Training

Participants in the Coffee Trading and Risk Management Training, held by MARKUP Uganda in Kampala from 4 – 6 September 2019 for 23 participants from 21 SMEs and Cooperatives give their testimonials in these videos.

Coffebeans

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH

P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6^th Floor

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Arusha, United Republic of Tanzania

A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

Interventions focus on:

Latest Tweets

Latest News

MARKUP NEWS 2019 is now out!

MARKUP Kenya Launched by UNIDO

Video Testimonials from the Coffee Trading and Risk Management Training

For more information, please contact us at: