The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.
Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.
Dr Chris Kiptoo, Permanent Secretary of the Kenyan State Department of Trade and Dr. Hubert Perr, Head of Cooperation, EU Delegation in Kenya, shake hands after signing the MARKUP deal in Nairobi
The EU-EAC MARKUP Stakeholders Workshop in Nairobi from 19 to 23 August 2019, aimed to improve harmonisation of East African standards by discussing gaps in the standards of coffee, tea, cocoa, horticultural products, oil seeds, spices and products resulting from these commodities.
Dar-es-Salaam and Arusha, Tanzania, June 2019. The International Trade Centre (ITC) organised two workshops on designing competitive export strategies in Dar-es-Salaam and Arusha, Tanzania. 70 companies in the avocado and spices sectors participated.