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Ready to expand your business globally?

Join the Market Access Upgrade Programme (MARKUP II) funded by the European Union (EU).

The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.

Get ready to grow your businiss and access new market

What you will get:

  • Export readiness training
  • Branding and digital skills training
  • Access to international markets
  • Access to financial advisory services
  • Mentoring with international experts and so much more!
Apply now to start your journey to global success

EAC Regional Quality Awards 2025

RAISING STANDARDS: DRIVING REGIONAL EXCELLENCE & GLOBAL COMPETITIVENESS

BE RECOGNISED AS A CHAMPION OF QUALITY IN EAST AFRICA APPLICATION PROCESS NOW OPEN

The process for the 2025 EAC Regional Quality Awards, the region’s highest recognition for excellence in quality performance, was launched on 14th April 2025 in Arusha, Tanzania.

The primary objective of the EAC Regional Quality Awards is to foster a culture of quality within the East African Community by encouraging the adoption of standards and quality management practices across EAC enterprises. This, in turn, enhances competitiveness and stimulates trade.

Download Brochure

Digitalisation of Coffee Business Management and Traceability Systems

Rwanda- - Kigali

The digitalisation of business processes enhances efficiency, transparency, communication, and traceability. It enables real-time tracking, ensures compliance, and supports data-driven decisions. These improvements lead to increased profitability and sustainable growth, particularly in industries reliant on global trade and stringent quality assurance measures.

  • Improved efficiency in financial management, operational monitoring, and traceability.
  • Enhanced compliance with international quality and safety standards.
  • Increased competitiveness of Rwandan coffee businesses in global markets.
  • Strengthened decision-making through access to real-time business data.
Apply Today!

NAEB & MARKUP II Rwanda:

Call for applications to participate in the Specialty Coffee Association "World of Coffee" Geneva 2025

Are you a coffee exporter interested in joining over 11,000 producers, traders, consumers & other players at the WOC 2025 in Geneva?

The project has secured and paid for:

  • a country pavilion for Rwanda - this pavilion will be administered by NAEB.
  • Aa dedicated cupping session to which buyers will be invited.

The project will offer to selected businesses

  • a return flight ticket to Geneva

an amount of USD422 to contribute towards accommodation and subsistence expenses

Enroll Today

Candidature Burundi MARKUP II

Coffee Quality Institute, Q Processing Arabica Level 2- CQI Transformation Professionnelle du Café Niveau 2

QPII est un cours pratique de six jours où les PME du café approfondissent leurs connaissances théoriques des principales méthodes de transformation de la cerise au café vert, apprennent les meilleures pratiques et acquièrent une expérience pratique d'un système de contrôle de la qualité pour le traitement post- récolte.

  • Ce formulaire de candidature en ligne est réservé au secteur du café au Burundi.
  • Ce formulaire vise à identifier les personnes possédant un niveau de connaissances théoriques et pratiques et une expérience en transformation du café arabica, susceptibles d'être adaptées au cours avancé de niveau CQI QP2, qui se tiendra pendant la saison de récolte de l'arabica au Burundi en 2025.
  • Les personnes gérant ou exploitant des stations de lavage de café arabica ou occupant des postes de contrôle ou supervision qualité du café seront privilégiées.
  • La sélection sera effectuée en coordination avec les partenaires du projet dans le pays concerné, et un entretien est possible.
Enroll Today

Complying with the EU Regulation on Deforestation-free Products

ITC SME TRADE ACADAMY

This course introduces the new EU regulation on deforestation-free products (EUDR) which entered into force in June 2023. The regulation requires EU companies to ensure they do not source products associated with deforestation.

The course begins by explaining the key concepts and terms of the regulation. It then presents a variety of scenarios featuring companies directly or indirectly affected by the EUDR, outlining the responsibilities of businesses in different regions and parts of the supply chain.

Participants will also learn about the minimum criteria for technological solutions to facilitate compliance with the EUDR, and will receive step-by-step guidance tailored to various types of companies to meet the EUDR requirements.

Sign Up today to take part

BECOME A QUALITY CHAMPION

CALL FOR EXPRESSION OF INTEREST
  • Are you passionate about quality and food safety?
  • Are you looking for an opportunity to share your experience and help other businesses?
  • Do you want to be part of national team of quality champions to support the business community in South Sudan on a long term basis?

If so, this is for you and we encourage you to apply!

Download Application PDF

    Coffee

    Tea

    Gum Arabic

    Avocado

    Essential Oils

    Leather

    Cocoa

    French Beans

    Spices in market

    Spices

    Packaging samples

    Packaging

    Burundi

    Tanzania

    Kenya

    South Sudan

    Uganda

    Rwanda

    The EU-EAC MARKUP II - is a regional development initiative that promotes economic growth in the East African Community (EAC) through private sector development and export promotion.

    Sectors: Coffee and tea, Cocoa, Spices, Gum arabic, Essential oils, Avocado, French beans, Packaging, Leather

    Visit our partner states

    Implementing Partners

    Upcoming Events

    May
    26
    Training of Trainers on NTM and market access tools in Kenya
    Training workshop | Face to face | Kenya | All Sectors
    Nairobi, Kenya
    May
    26
    Packaging training Level 1
    Training workshop | Face to face | Uganda | Packaging
    Kampala, Uganda
    May
    26
    Capacity building workshop on the Trade Portal in South Sudan
    Training workshop | Face to face | Leather | South Sudan | Gum Arabic | Coffee
    Juba, South Sudan
    May
    26
    To undertake regional Training of trainers on scientific basis of codex with focus on data generation
    Training workshop | Face to face | Tanzania | All Sectors
    Zanzibar, Tanzania
    May
    28
    Advocacy training for South Sudan for business associations (including component on National Trade Facilitation Committee - NTFC, Trade Portal, Advocacy)
    Training workshop | Face to face | South Sudan | Leather | Gum Arabic | Coffee
    Juba, South Sudan
    Jun
    06
    Kili Fair
    Trade fair | Tanzania | Leather | Face to face
    Tanzania
    Jun
    10
    Trade facilitation workshop - Burundi - atelier national sur la simplification des procédures des produits prioritaires à l'export
    Training workshop | Face to face | Burundi | Tea | Avocado | Coffee
    Bujumbura, Burundi
    Jun
    16
    Training for youth - Burundi
    Training workshop | Face to face | All Sectors | Burundi
    Bujumbura, Burundi
    Jun
    26
    World of Coffee Geneva
    Trade fair | Face to face | Other Countries | Coffee
    Geneva, Switzerland
    Jun
    30
    Training on branding and marketing - for Burundi SMEs
    Training workshop | Face to face | Burundi | Coffee
    Burundi
    		May   2025
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