EAC-EU Trade, Competitiveness & Investment Summit
Why Should You Attend?
Get in front of European investors and buyers
Meet investors in the leather, packaging and horticulture value chains
Get ahead of the market
Learn what European markets want straight to the buyers
Buid long-lasting partnerships
Dedicated and facilitated networking sessions to ensure sustainability
Walk away investment-ready
Attend sessions to learn about practical investment tools and financing pathways
The ITC Packaging Directory is Live
Dear Valued SME Partner,
We are pleased to remind you that the ITC Packaging Directory is now live and accessible to SMEs across East Africa.
The platform launched in November 2025 at the MSMEs Trade Fair in Nairobi and is designed to help SMEs easily identify reliable, SME-friendly packaging manufacturers and distributors in the region.
Through the Directory, you can:
- Find verified and certified packaging suppliers
- Compare services and solutions tailored for SMEs
- Reduce packaging sourcing time and costs
- Improve product presentation and market competitiveness
EU-EAC MARKUP II Academy
Welcome to the European Union (EU) East African Community (EAC) Market Access Upgrade Programme (EU-EAC MARKUP II) Academy! A learning space to support SMEs improve their competitiveness and access to export markets.
Enrol and access for free training programmes and resources to strengthen SMEs competencies, capabilities and processes for improved competitiveness and access to market.
Through this learning space you can access courses for self-paced e-learning, a knowledge depository and, for BSOs, resources to organize scalable workshops. Some of the courses target all types of SMEs while others are targeting specific sectors such as coffee or packaging.
Participants also have access to a virtual learning space where they can exchange experiences, tips and business ideas among themselves and interact with trade professionals.
Ready to expand your business globally?
The programme is designed to improve livelihoods, create employment opportunities and enhance export competitiveness for MSMEs in select value chains across Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda.

What you will get:
- Export readiness training
- Branding and digital skills training
- Access to international markets
- Access to financial advisory services
- Mentoring with international experts and so much more!
Results — Impact — People
The EU-EAC MARKUP II — is a regional development initiative that promotes economic growth in the East African Community (EAC) through private sector development and export promotion.
Unlocking MSMEs' potential through value addition and promoting their access to markets

Our Feed
two agri-SMEs who share their reflections on Nane Nane Day and how MARKUP II support has transformed their businesses!
— EAC MARKUP (@eacmarkup) August 8, 2026
🔗 Learn more about their journey’s here: https://t.co/egVXJWm50y@EUinTZ | @jumuiya | @EABCjumuiya
👩🏾🌾🌱 Happy Nane Nane Day!
— EAC MARKUP (@eacmarkup) August 8, 2026
Today, we're celebrating Tanzanian agri-SMEs who are turning farmers' hard work into global market access opportunities!
Read our new feature story on Asilia Products & AIS Solutions; pic.twitter.com/i42DV6Qb9x
📢 MARKUP II is exhibiting at Interplast Pack East Africa, 20th - 22nd Aug, Booth AB41, Sarit Expo Centre, Nairobi.
— EAC MARKUP (@eacmarkup) August 7, 2026
Visit us to explore the East Africa Packaging Directory; connecting MSMEs with verified packaging suppliers across the region.
See you there! pic.twitter.com/H5QpTIJGsn
📢 From July 21 – 25 ; we hosted regional East African participants for our Leather Product Manufacturing Training at KIRDI led by expert Essangui Mbaitjongue.
— EAC MARKUP (@eacmarkup) August 5, 2026
If you missed out, watch the recap here:https://t.co/Fzl2Hv3vQr@kirdi_kenya | @jumuiya | @EABCjumuiya pic.twitter.com/PweEjRFFHH
🥑 Avocado exporters & processors - apply by Aug 15!
— EAC MARKUP (@eacmarkup) August 3, 2026
🇷🇼 Rwanda Call for: HortiLogistica Africa + Fruit Maturity Testing Equipment
🇺🇬 Uganda: Call for HortiLogistica Africa
🇧🇮 Burundi: HortiLogistica Africa (Appel à candidatures)
🔗 Apply here: https://t.co/3FsjVRHPtz
📢 Packaging shouldn't be what holds your business back.
— EAC MARKUP (@eacmarkup) July 31, 2026
Visit our Packaging Supplier Directory that connects East African SMEs to verified, trustworthy, packaging suppliers
🔗 Visit today https://t.co/sALYb9jBgq pic.twitter.com/n9TJcXmBpi
📢 SMEs: want to enhance your competitiveness and learn how to access export markets?
— EAC MARKUP (@eacmarkup) July 30, 2026
Double-certified trainer, Doreen Ahebwa, has already helped 100+ businesses use data-driven tools to navigate trade. Your SME could be next! pic.twitter.com/cGvArUk4yi
📌Access free training today through the EAC-EU MARKUP II Academy: https://t.co/SeNj3GnxnH#SME #training
— EAC MARKUP (@eacmarkup) July 30, 2026
📢 🇺🇬 Host an EU Coffee Buyer - MARKUP II is offering targetted support to Ugandan coffee exporters to host EU coffee buyers during the coffee harvest and marketing season.
— EAC MARKUP (@eacmarkup) July 28, 2026
Learn more and apply today: https://t.co/3FsjVRHPtz pic.twitter.com/3dW4Xz6UFP
📢 🇷🇼 Rwandan Avocado Exporters – MARKUP II is offering NIR Maturity Meters to help you make better harvesting decisions and meet buyer requirements in export markets.
— EAC MARKUP (@eacmarkup) July 27, 2026
Up to 5 devices will be supplied
Apply through this link: https://t.co/3FsjVRHPtz@RwandAgriExport pic.twitter.com/umcjVy9FGu
On International Day of Women and Girls of African Descent, we celebrate women transforming East Africa’s coffee value chains. Through EU-EAC MARKUP II & @ITC_SheTrades MSMEs & households are building more inclusive, productive and resilient businesses
— EAC MARKUP (@eacmarkup) July 25, 2026
🔗https://t.co/WHUxKjr8Zz pic.twitter.com/UV2s3nmdZd
📢🇧🇮 Exportateurs et transformateurs d'avocats burundais - MARKUP II vous invite à postuler pour un soutien financier conditionnel afin de participer à HortiLogistica Africa 2026 à Arusha, en Tanzanie (8–10 novembre)
— EAC MARKUP (@eacmarkup) July 22, 2026
🔗 Postulez dès maintenant https://t.co/3FsjVRHPtz pic.twitter.com/rIMRgxSSvR
📢 🇺🇬 Ugandan Avocado Exporters & Processors:
— EAC MARKUP (@eacmarkup) July 21, 2026
MARKUP II & HortiFresh are offering conditional support to attend HortiLogistica Africa 2026 in Arusha, Tanzania (November 8th – 10th)
8 companies will be selected
Apply before August 15th : https://t.co/3FsjVRHPtz pic.twitter.com/YWmBE1EYY1
📢 Expression of Interest: MARKUP II is seeking an institutional partner to strengthen the East African leather & footwear value chain
— EAC MARKUP (@eacmarkup) July 17, 2026
Open to Non-profits, sector associations, training/research orgs with proven sector expertise
📢 🇷🇼 Rwandan Avocado Exporters & Processors – MARKUP II is offering partially funded support to attend HortiLogistica Africa 2026. This is your opportunity to showcase your business on a continental platform.
— EAC MARKUP (@eacmarkup) July 16, 2026
Apply for consideration: https://t.co/3FsjVRHPtz pic.twitter.com/zpcNLgPypd
💡Today is #WorldYouthSkillsDay
— EAC MARKUP (@eacmarkup) July 15, 2026
At MARKUP II, we’re investing in the next generation of agribusiness leaders, and empowering them with the skills and connections they need to access regional and global trade chains.
Join us in celebrating youth this day!#youth #eastafrica pic.twitter.com/aqa5uQzvEs
⏰ Closing this Week ⏰
— EAC MARKUP (@eacmarkup) July 13, 2026
Don’t miss your chance to apply for these MARKUP II opportunities!
🏆 EAC Regional Quality Awards – Apply by July 15th
☕ Coffee & Cocoa Enterprises in Uganda – Moisture Meter Support Tool – Apply by July 17th pic.twitter.com/5aOspJL8Hn
🌱 Green Coffee & Sensory Skills Training ( Burundi) - Apply by July 21st
— EAC MARKUP (@eacmarkup) July 13, 2026
Visit our new LinkTree for more details: https://t.co/3FsjVRHPtz
📢 Save the Date: EAC-EU Trade, Competitiveness & Investment Summit 2027 📢
— EAC MARKUP (@eacmarkup) July 3, 2026
Join EAC SMEs, investors, financiers, buyers and technology providers in Kampala for 4 days of matchmaking, investment showcases and strategic partnerships across: horticulture, leather & packaging. pic.twitter.com/K1Ue7eNEOw
It’s a wrap on World of Coffee 2026! Honoured to have supported Uganda’s launch of its national coffee brand: Uganda Coffee: It’s in Our Nature.
— EAC MARKUP (@eacmarkup) July 1, 2026
As Africa’s largest coffee exporter, Uganda is strengthening its place in global markets, powered by 1.7M + smallholder farmers pic.twitter.com/JU0ToJsJQ9
UGANDA UNVEILS FIRST NATIONAL COFFEE BRAND ON THE GLOBAL STAGE
— Ministry of Foreign Affairs - Uganda 🇺🇬 (@UgandaMFA) June 25, 2026
Uganda has officially launched its first national coffee brand, “Uganda Coffee: It’s in Our Nature,” at the World of Coffee Brussels 2026, positioning the country not only as Africa’s leading coffee exporter but also… pic.twitter.com/hN2xSWunwG






















