The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.
Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.
Watch how Trianon investments , a joint venture, is working to boost cinnamon exports from Tanzania with EU-EAC’s MARKUP support.
EAC MARKUP Kenya, implemented by the United Nations Industrial Development Organization (UNIDO) has embarked on a food safety awareness campaign to counteract possible dangers of getting infected through contaminated food.
GIZ wishes to engage an expert in pre-packaged food control to develop harmonised criteria for registration, approval, and cross border clearance of foods in the region and invites experts with the knowledge of pre-packaged food control and experience in EAC standards or conformity assessments harmonization processes to submit their applications. For more details see https://www.eacmarkup.org/opportunities.