• A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
  • A regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC).

    The Market Access Upgrade Programme (MARKUP) aims to increase exports of agribusiness and horticultural products and promote regional integration and access to the European market.
Co-funded by the
European Union
East African Community

MARKUP assists small and medium-sized enterprises (SMEs) in Burundi, Kenya, Rwanda, Tanzania and Uganda by targeting specific agricultural commodities (i.e. avocado, cocoa, coffee, spices, tea and horticulture).

Interventions focus on:

  • The identification and elimination of barriers to trade
  • Improving competitiveness
  • Strengthening of value addition
  • Ensuring compliance with international regulations and standards
  • Providing access to trade finance
  • Supporting the identification of opportunities for trade and foreign direct investments

The programme supports SMEs to improve the quality of their products by aligning them with international standards and sanitary and phytosanitary (SPS) measures. This will allow EAC agribusinesses to benefit from greater business opportunities in both East African and European markets, to meet the growing demand in the EU for the products produced in the EAC. MARKUP will capitalise on this and help create sustainable market linkages between Europe and the EAC, and contribute to job creation and inclusive development in the region.

Crucial to the success of MARKUP is the inclusion of women and youth in trade. In most East African countries, women and youth account for a large proportion of the labour force, but are often not the primary beneficiaries of the economic opportunities provided by increased trade.

Latest News


Trianon: Opening world markets for Tanzanian spice exporters

Watch how Trianon investments , a joint venture, is working to boost cinnamon exports from Tanzania with EU-EAC’s MARKUP support. 

Read more ...

COVID 19 Threat and Food Safety Awareness

EAC MARKUP Kenya, implemented by the United Nations Industrial Development Organization (UNIDO) has embarked on a food safety awareness campaign to counteract possible dangers of getting infected through contaminated food.

Read more ...

Tender Invitation: Drafting Harmonised Criteria for Registration, Approval and Verification of Pre-Packaged Food for Intra-EAC Trade

GIZ wishes to engage an expert in pre-packaged food control to develop harmonised criteria for registration, approval, and cross border clearance of foods in the region and invites experts with the knowledge of pre-packaged food control and experience in EAC standards or conformity assessments harmonization processes to submit their applications. For more details see https://www.eacmarkup.org/opportunities.

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For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
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Arusha, United Republic of Tanzania