World coffee consumption has been on an upward trend for the last 10 years; to reach 157.4 million 60 kg bags in 2016/17.

Europe accounts for nearly 30 percent of the global coffee consumption. The European market is mainly growing for specialty coffee with high quality and high value.

EAC exports of coffee have increased to a value of 1bn US$ in 2017, accounting for 20 percent of food exports, mostly to the European market.

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
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Arusha, United Republic of Tanzania