Speaking at the launching ceremony Hon. (Dr.) Peter M. Mathuki, Secretary General of the EAC said MARKUP programme contributed immensely in value addition through improved coffee processing, coffee cupping certifications, resource efficiency and circular production in the tea and coffee sectors in the region. “About 700 enterprises specifically MSMEs in the region were supported through MARKUP I to improve their business operations and export. International transactions worth more than USD 10 million were generated and MSMEs accessed finances worth USD 9 million,” added Dr. Mathuki.
“MARKUP II demonstrates the European Union’s commitment to supporting East African companies, fostering sustainable growth, and creating decent job opportunities." said H.E. Christine GRAU, European Union Ambassador to Tanzania. “MARKUP II will focus on strengthening partnerships and opportunities realised in MARKUP I” she added
Ms. Pamela Coke-Hamilton, Executive Director, International Trade Centre, commended the great results of MARKUP I working closely with the EU and longstanding partner, the EAC. “Our joint efforts to strengthen the region’s agricultural and horticultural sectors will help small businesses become more competitive on the international stage and help deliver on sustainable development priorities for the region and the continent.” She said.