Tanzania National Stakeholders Consultative Meeting on Non-Tariff Measures

Obstacles hindering trade can take many forms - from custom tariffs, to quotas, to non-tariff barriers (NTMs) - but the result is always the same: exporting and importing goods is complex, time consuming and expensive.

Non-tariff measures (NTMs) are defined as policy measures that can have an economic effect on international trade in goods, such as changing quantities traded, prices or both. They can be mandatory requirements or regulations set at the national level by the importing or exporting government, which have an impact on the ease of trade in a specific country. Many regulatory policies can be NTMs, for example certification or testing requirements, import or export licenses, rules of origin and many others.  

As part of the Tanzania National Window of the MARKUP Programme, the International Trade Centre (ITC) has conducted a business survey on the NTMs encountered in the country. The objective of the MARKUP Programme, an initiative of the East African Community (EAC) and European Union (EU) is to boost exports of the Partner States to the EAC and to the EU. Over the course of 2019 and 2020, the ITC team interviewed almost 650 Tanzanian SMEs from the MARKUP’s focus sectors, namely tea, spices, coffee, avocado and horticulture. The objective of the survey was to gather evidence about the bottlenecks and burdens created by NTMs on the export capacity of Tanzanian businesses and to identify a strategy to overcome them. To this aim, several stakeholder consultations accompanied the survey process.

From 10-11 March 2021, the ITC under MARKUP and in collaboration with Tanzania’s Ministry of Industry and Trade, will host a hybrid event to present the results of the NTM survey and gather the perspectives of the private sector perspective, engage with the public sector and initiate discussions with the private and public sector to draft policy recommendation and the way forward. Moreover, on March 11, participants will be invited to join some training sessions by ITC experts on

  1. How to use ITC’s Market Analysis Tools for Market Access,
  2. Principles of packaging, branding and marketing for exports,
  3. Quality management for exports

The session will end with the launch of the Tanzania Quality Association, which was designed under the MARKUP programme by ITC-trained Quality Champions from Tanzania.
The event will be held at the University of Dar-es-Salaam, Library Conference Hall and on Zoom for those wishing to join virtually.
(Read more about NTMs here).  


Programme of the Tanzania National Stakeholders Consultative Meeting on Non-Tariff Measures
Day 1

08:30 Registration
09:00 Opening ceremony

Session 1 - Background and Overview

09:30  EAC Markup project in Tanzania
09:45  Results of NTM Business Survey in Tanzania

Session 2: Panel discussion

11:15  Regulatory reforms and public sector perspective
12:15 Lunch

Session 3: Thematic round tables – forward looking solutions

13:30 Thematic round table 1 : ‘Enhancing export competitiveness of the agricultural sector by improving compliances with technical requirements, quality standards and conformity assessment.
15:15 Thematic round table 2: ‘Market Access beings at home: Simplifying domestic regulations and streamlining procedures to enhance Tanzania’s trade                 competitiveness ’
16:45 Wrap up and concluding remarks
17:00 End of the workshop

Day 2

08:30     Registration

Session 1: Using Market Analysis Tools for Market Access

09:00     Non-Tariff Measures and Market Access
10:45    Non-Tariff Measures and Market Access (continue)
Trade and Market Intelligence

Session 2: Packaging and Branding for Exports

13:00    Packaging for Exports
13:45    Principles of Marketing and Branding 

Session 3: Export Quality Management

14:45    Understanding international quality requirements -- Managing quality successfully – practical examples (Quality Champions)
17:00    Launch of Tanzania Quality Association
18:00    END

For detailed information see also https://ntmsurvey.intracen.org/TanzaniaNTM

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania