Launch of the Tanzania Spices Label
The rapidly growing spices industry holds an opportunity for the agricultural sector of Tanzania. With a rising demand for spices in Asia, there is a real prospect for Tanzanian spices exporters to position themselves as leading suppliers of some of the world’s finest spices. By leveraging the high quality of its produce, Tanzania is ready to embark on this new adventure.
The Tanzania Spices Label was officially launched at the Sabasaba International Trade Fair in Dar es Salaam in July. The national spices industry now has its own trademark, which will help position Tanzanian spices in the market, attracting buyers and consumers from all over the world.
The label builds Tanzania’s reputation as a producer of quality spices, ensures the sustainability of the sector, creates ownership of Tanzanian spices products overseas and regulates and standardises the sector.
All farmers working with the label receive support for adhering to set standards including the standards specifications by the Tanzania Bureau of Standards (TBS), registered with ISO (International Standards Organisation), as well as production standards, such as the Good Agricultural Practices (GAP).
The spices label was created by Tanzania’s government through TanTrade and the private sector represented by TASPA, with the support from ITC within the framework of EU-EAC MARKUP.