Since 2018, MARKUP has been working with farmer groups, SME’s, business support organisations and policy makers to improve access to market information, identify and remove barriers to trade, strengthen compliance to standards, enhance competitiveness and link exporters to buyers in the EAC region and the EU. With MARKUP support, SMEs and farmer groups have refocused their business strategies towards exports.
They have received information on international market dynamics, quality and standards requirements. Productivity and value addition has been enhanced through training and acquisition of certifications such as Global Good Agricultural Practices (GLOBAL GAP). Improved packaging and branding has put enterprises on a firm footing in the international business arena.
Here are some highlights on the achievements and benefits from MARKUP support to boost competitiveness and trade within the EAC region and beyond.