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At A Glance


  • Reducing market access barriers
  • Strengthening the quality compliance and standards
  • Value addition
  • Certification
  • Training and capacity building

Jointly designed by the European Union (EU), the EAC Secretariat, relevant ministries, and government departments from the EAC partner states, Standard/quality organizations and public institutions, business support organisations and East Africa Business Council (EABC), MARKUP II is implemented by the International Trade Centre (ITC) and funded by the EU under the 11th European Development Fund.

Facts & Numbers
The European Union
EURO 40 million
2023- 2027
Geographic coverage
Burundi, Kenya, Rwanda, South Sudan, Tanzania and Uganda
The International Trade Centre
Main Implementing Partners
EAC Secretariat, EAC Partner States ministries, East Africa Business Council, business support organisations
MSMEs and public/private institutions and business support organisations in selected sectors