East Africa's first packaging directory for small businesses

Finding reliable packaging is a persistent barrier for small and medium-sized enterprises (SMEs) in East Africa. Without it, products struggle to reach new markets, and growth stalls.

To address this, ITC launched an online directory of packaging suppliers verified as SME-friendly under the Market Access Upgrade Programme (MARKUP II), funded by the European Union under Global Gateway in partnership with the East African Community. The first of its kind in the region, the directory covers Burundi, Kenya, Rwanda, South Sudan, the United Republic of Tanzania, and Uganda. Every supplier listed has been assessed for quality, affordability, and experience working with small businesses.

Propak East Africa — the region's leading event for packaging, plastics, print, and processing — brought together more than 5,500 visitors and 150 brands this year. Sharing a booth with the Institute of Packaging Kenya, MARKUP II used the platform to connect the directory with the people who need it most.

Exhibitors confirmed their listings and learned about SME-friendly certification. Visiting small businesses discovered trusted packaging partners, saving time and reducing costly mistakes. ITC Deputy Executive Director Dorothy Tembo also visited the booth, underscoring ITC's commitment to supporting small businesses across the region.