Dear Reader,
We are pleased to present the latest edition of the EU-EAC MARKUP II newsletter.

Articles include:

• High Achievers
  • ITC Executive Director visits Equator Chocolate with MARKUP II Uganda National Focal Point
• Market Linkage
  • Our highlights from World of Coffee 2025
  • Brewing Connections: A Trip to the Roasters around Geneva
  • In Love with Uganda's Coffee – Uganda Coffee Cupping Session at Palexpo
• Faces of MARKUP II
  • Ernest & Pascale – Why buy coffee from Burundi?
• Business Support
  • International Trade Centre Partnerships for Africa Day
  • EAC and ECOWAS build stronger bilateral links
  • Milestone gathering of Trade Promotion Organizations’ Technical Working Group
  • How Rwanda is accelerating export reforms to support small businesses
  • Improving spices branding in Tanzania
  • Making Burundi's Avocados, Essential Oils, and Tea Globally Competitive
  • Leather cluster development in Tanzania
  • Quality Champions complete GLOBALG.A.P. training
• Sustainability
  • Impact of MARKUP II supporting sustainability certification across East Africa
• Women and Youth
  • New Guide launched to help Trade Promotion Organizations support women-led businesses
  • Building Gender-Inclusive Value Chains in Coffee and Horticulture
  • Youth Agripreneurs build skills in Burundi and South Sudan
• JAG
  • MARKUP II at Joint Advisory Group reinforces the programme's role
• Upcoming Events
  • See upcoming events here.