What is the impact of supporting Sustainability certification across East Africa?
Evaluation & Impact Assessment
A post-coaching evaluation and impact assessment was conducted on the voluntary sustainability standards (VSS) training delivered in Burundi, Kenya, Rwanda, Tanzania, and Uganda.
The assessment, carried out in March–April 2025, reviewed training activities held between May and July 2024.
252 participants (92 women and 106 youth) provided their feedback having attended eight workshops.
53 small and medium-sized enterprises (SMEs) that received tailored coaching from October 2024 to March 2025 were featured in the response. A total of 41 SMEs responded to the assessment.
39 of the 41 SMEs reported implementing sustainability practices after the coaching. 19 SMEs gained access to new markets thanks to certification efforts, supported by expert coaching and guidance on certification costs.
The coaching indirectly reached over 42,000 farmers, either as out-growers or as part of organized farmer groups—extending the impact of sustainability practices across the region.
