The East African Women in Business Platform (EAWiBP), conducted a five-day Master Training of Trainers (ToT) workshop in Nairobi. The training, titled "Communicating About My Business for Market Success," equipped women entrepreneurs with the tools to better position their businesses for regional and international trade.
Held in early September, the workshop brought together 12 Master Trainers from all six East African Community (EAC) Partner States—Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda. These trainers will play a key role in rolling out the program nationally, ensuring a ripple effect of knowledge and capacity-building across the region.
The training later expanded to include 30 women entrepreneurs from Kenya, offering a hands-on learning experience that fostered peer exchange and practical application of key communication strategies.
Enhancing business communication skills, developing compelling narratives for market engagement, and increasing business visibility and competitiveness were the focus areas of the training. Key objectives included:
- Strengthening communication, leadership, and facilitation capacities of trainers
- Adapting training content to fit local contexts and varying business maturity levels
- Promoting regional peer learning and harmonized approaches to capacity building
- Creating a strong network of certified trainers to scale the program across EAC countries
Under the MARKUP II framework, ITC’s SheTrades initiative continues to support women entrepreneurs by improving their access to global markets through skills development, networking, and trade opportunities.
