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MARKUP II at World of Coffee 2026

Brussels
25th – 27nd June 2026

From June 25th – 27th 2026, MARKUP II joined World of Coffee, Europe’s largest specialty coffee event; for its debut edition in Brussels.

MARKUP II supported SMEs this year through access to a booth that allowed participating businesses to showcase their products to international buyers. Under this initiative, about 20 MARKUP II-supported SMEs were able to exhibit including Burundi's Kawasili and Kenya's Sakami Coffee.

Sakami Coffee, is a woman-led agribusiness and long-time participant of MARKUP II's capacity-building programmes; including marketing and branding support, coffee roasting training, access to finance and market linkage through participation in World of Coffee 2024 and 2025. Founder Gloria Gummerus hosted a producers' cupping workshop in this year's edition to continue to build on the international partnerships she's cultivated over the past two years.

MARKUP II was also proud to support Uganda with the launch of their national coffee brand: "Uganda Coffee: It’s in our Nature." The unveiling of Uganda’s coffee brand marks a pointed shift in how Uganda is positioning itself in the international coffee market – as a home for distinct, premium origin coffee.

For MARKUP II, World of Coffee Brussels marked an important investment in both supporting SME access to international markets; and supporting sector-wide growth of a partner country stepping into the global coffee stage. Ultimately, MARKUP II continues to support East African coffee earn the recognition that it deserves.