Increasing the on-line presence of Kenyan small businesses.
“The workshop has been educative, engaging, eye-opening, and informative for enterprise development. Looking forward to seeing the outcome of the program through micro, small and medium-sized enterprises (MSMEs) support.”
Barile Korme from Strathmore University said after conducting E-commerce training for Business Support Organizations focusing on MSMEs.
Richard Rwoti from Uwezo Fund after attending the training said, “We thank all those who worked to make the training a success. We appreciate the facilitators and great organisation in this training.”
A training for Kenyan business institutions on e-commerce for small businesses was held in Nairobi as a collaboration between the International Trade Centre (ITC) and Strathmore University Business School, with funding from the USAID and the European Union (EU) as part of the East African Community (EAC) Market Access Upgrade Programme (MARKUP II) and ITC’s Digital Moonshot.
Market research for e-commerce, content creation using generative AI tools, selecting the relevant online sale channel and activating the channel to gain maximum visibility were some of the topics covered in detail during the training.
Market research for e-commerce, content creation using generative AI tools, selecting the relevant online sale channel and activating the channel to gain maximum visibility were some of the topics covered in detail during the training.
