By the close of the event, Braimpire had generated an estimated $150,000 in trade leads, secured $1,200 in immediate sales, and attracted $700 in potential investment commitments. What started as sharing a taste evolved into a powerful pipeline for future growth.
The fourth edition of the (IATF 2025) took place in Algiers, Algeria from 4 – 10 September 2025, hosted by the Government of the People's Democratic Republic of Algeria under the theme "Gateway to New Opportunities." This platform brought together African businesses, investors, and trade stakeholders, offering the perfect stage for Braimpire Ltd's ambitious market expansion.
Braimpire Ltd came prepared with a focused strategy: to turn conversations into commercial wins. Their approach was simple but effective. They distributed 60 product samples — 20 packs each of their coffee, chilli, and honey — to hotels and carefully selected prospects. These samples weren't just products; they were invitations to explore what Braimpire offers.
This hands-on strategy sparked curiosity, leading to meaningful meetings and, ultimately, concrete business opportunities.