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Field Visit

EU – ITC witness an example of MARKUP success

Field Visit

EU – ITC witness an example of MARKUP success.

Ms Christine Grau, Ambassador of European Union Delegation to Tanzania and the East African Community and Ms Pamela Coke-Hamilton, Executive Director of the International Trade Centre visited the premises of Med-Foods Arusha Co. Ltd in Arusha.

They met Ms. Joyce Mmari, co-founder and Managing Director of the company set-up in 2016.

Today the company has a portfolio of eight spice products, which are locally grown by smallholder farmers. Med Foods has 15 direct employees.

Ms. Mmari walked the Ambassador and the Executive Director through various stages of production – from grinding to packaging.

The visitors also interacted with the staff at Med-Foods and had their questions answered.

Over the years, the company successfully introduced over 20 products to the market, ranging from Spanish paprika to powdered cloves and nutritious flour. Med Food Arusha supplies its products to the Tanzanian market and exports part of them to countries of the East Africa Community, particularly Kenya.

The EU-EAC MARKUP Programme began supporting Med Foods Arusha in 2019. MARKUP, through the International Trade Centre (ITC), improved the capacity of the company for accessing finance, developing export strategies and improving quality. The project is funded by the European Union.