The packaging graphic is the part visible to consumers at physical points of sale or virtual platforms, and the last opportunity for a company to differentiate itself and convince a target customer to buy the product, hence the importance of using graphic design professionals who are also experts in the design of labels and pre-printed packaging.

The act of creating a graphic packaging design follows a specific methodology and best practices so that the final rendering in terms of visuals and information complies with the harmonized national and regional regulations of the target markets, aligns with the company's values, and has a powerful and decisive impact on the choice of product by the target customers at the time of purchase.

The objective of this activity is to facilitate access for product companies to graphic designers with packaging expertise. ITC is looking for an expert in graphic design for packaging (labels and pre-printed packaging) to develop a training program to professionals of graphic design.