• Programme Structure:
  • Implementing Agency:

    Result 1 - International Trade Centre (ITC) Read more

    1200px International Trade Centre Logo

    Result 2 - Solidaridad International Civil Society Organization


  • Priority Sectors:

    Coffee, tea, avocado & other horticultural products, spices:

  • Start date:

    Result 1: October 2018

    Result 2: Financing Agreement signed on 27 November, 2018

    Implementation: Q4 2019

  • Duration:
    48-60 months
  • Budget:

    EUR 3.68 million

  • Expected results:
    • 1. Enhanced awareness on sector enablers through market analysis and research
    • 2. Improved access and compliance with voluntary sustainability standards
  • Target groups/Direct beneficiaries:

    Direct Beneficiaries

    • - SMEs in the priority value chains
    • - Farmers/farmers associations in the priority sector
    • - Relevant public/private institutions at national level as well as at regional level
    • - Others to be defined

    Other Beneficiaries and Partners:
    Main Government Ministries, Departments and agencies, trade and investment support institutions

    Final beneficiaries:
    Persons employed in export-related businesses in the priority value chains

  • Achievements:
    • 54% out of the targeted 200 beneficiaries are trained and sensitised on research studies on tariff and non-tariff barriers
    • 147 SMEs are trained and coached on Trade and MArket Intelligence Tools 
    • All planned studies to understand the demand and market opportunities in the European Union for sustainably produced products from Tanzania were conducted 
    • 72% of target participants have undergone trainings on EU market requirements, demands and market opportunities
    • 23 out of 35 targeted SMEs have been supported to develop business export strategies.
  • National Focal Point

    Ms Amina Shabaan
    Ministry of Finance and Planning

  • ITC/Solidaridad Contact:

    ITC (Result 1): Mr Safari Fungo, Arusha

    Solidaridad (Result 2): Ms Mary Mkonyi, Arusha

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania

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