Brand your Coffee!

Marketing specialty coffees and understanding what coffee consumers around the world are looking for, can be challenging.

Produced for MARKUP via the International Trade Centre, this video introduces coffee exporters from the East African Community (EAC) to the profile of potential buyers of East African specialty coffee. From buyer requirements, to consumer demands, it helps EAC-based coffee exporters familiarise themselves with the global tastes and expectations. 

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
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Arusha, United Republic of Tanzania