The EU-EAC Market Access Upgrade Programme (MARKUP) is a regional development initiative that provides support to small and medium-sized enterprises (SMEs) in the East African Community (EAC). The four-year programme has worked to increase exports of agricultural products, improve competitiveness of SMEs and promote regional integration.
MARKUP targets coffee, tea, cocoa, spices, avocado and other horticultural products in Burundi, Kenya, Rwanda, Tanzania and Uganda. Collaborating closely with SMEs, policy makers, investors and a wide range of partners, the programme works to improve competitiveness, raise quality and compliance with international standards, and to identify and tackle barriers to trade and access to finance.