The EU-EAC Market Access Upgrade Programme (MARKKUP) supports SMEs in the tea sector in Burundi, Kenya, Rwanda and Tanzania. Tea exports from the East African Community amount to more than 1.5 billion USD per year, with Kenya exporting 90% of the total. Training measures in the tea sector focus on the technical aspects of tea tasting, blending processes and techniques, as well as EU market regulations, and global market trends in tea consumption. Environment protection, resource efficiency and circular production is another important focal topic of MARKUP.