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Celebrating International Coffee Day 2021

1 October is International Coffee Day, celebrated by coffee associations and coffee lovers from around the world. International Coffee Day is a celebration of the coffee sector’s diversity, quality and passion. It is an opportunity for coffee lovers to share their love of the beverage and support the millions of farmers whose livelihoods depend on the aromatic crop.

MARKUP celebrates this year's International Coffee Day at the foot of Mount Kilimanjaro, in Moshi (Tanzania), the coffee-growing centre of the region. Here, EAC MARKUP will participate in the Kahawa Festival. This event offers an opportunity for coffee lovers to join together in celebrating coffee and recognise the millions of people across Tanzania – from farmers to millers, exporters, roasters, baristas, coffee shop owners and more – who work hard to create and serve the beverage that the world loves dearly.
EU-EAC MARKUP, through their partners International Trade Centre (ITC) and Solidaridad East Africa, contribute to the event together with the coffee stakeholders under the stewardship of the Tanzania Coffee Board.
Over a cup of coffee, the Kahawa Festival brings together both local and international players in the coffee business to build networks, exchange knowledge, share solutions to sector challenges and match potential buyers and sellers.
It is also packed with fun and action for everybody, with a barista competition, coffee tasting events, a coffee museum, guided tours around coffee plantations and lots of entertainment.
MARKUP’s booth at the Kahawa Festival will be a meeting place for all visitors and coffee stakeholders who are interested in EU destination markets, Export Guides, Trade and Quality Portals and in getting to know the MARKUP coffee successes stories.