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The MARKUP EAC Invest Event is a four-day online event organised by the International Trade Centre in collaboration with the EAC Secretariat, GIZ and with the Sankalp Africa Summit 2021, a large annual investor gathering in the EAC region organised by Intellecap. The event will bring together SMEs, regional and international investors, financial institutions, BSOs and public stakeholders to network for investment to drive trade and to discuss concrete solutions to attract investment, boost value addition and increase exports of horticulture and traditional commodities from the EAC.

You can easily register for the opening event on March 1, 2021 from 10 - 12:45 EAT at this link: https://zoom.us/webinar/register/WN_5uf8SmYeQxGCuaAFnvtijw

You will find the full programme of the event below.

The programme of the event may be subject to further changes

PROGRAMME DAY 1, MONDAY 1st March 2021
Monday, 1st March 2021
10h00-10h30 (EAT) WELCOME AND OPENING REMARKS

Speakers:

  • Amb. Liberat Mfumukeko, Secretary General, East African Community
  • Pamela Coke-Hamilton, Executive Director, International Trade Centre (ITC)
  • Mr Cédric Merel is the Head of Cooperation of the Delegation of the European Union to Tanzania and the East African Community
10h30-12h00 PANEL: POST-COVID 19 INVESTMENT PRIORITIES

Description: Regional and sector leaders engage in a discussion on the key investment priorities for the agricultural sector in East Africa in the post-COVID 19 world.

Speakers:

  • Dr Peter Mathuki, Executive Director, East African Business Council
  • Hon. Christophe Bazivamo, Deputy Secretary General, East African Community
  • Dorothy Tembo, Deputy Executive Director, ITC
  • Godje Bialluch, EAC-GIZ Cluster Coordinator and Programme Manager SEAMPEC

Moderator: Kenneth A. Bagamuhunda, Director General Customs & Trade, East African Community (tbc)

 

12h00-12h30 LAUNCH OF THE FINANCING GATEWAY

Description: Launch of the Financing Gateway an online one-stop-shop that will help SMEs in East Africa access information to search, find and connect with capital providers in the region. This tool was developed by ITC under the EU-EAC MARKUP project in collaboration with Kenya Bankers Association, Private Sector Foundation Uganda, Kenya Enterprise and Private Sector Association, Kenya Association of Manufacturers, Rwanda Business Development Organisation, Tanzania Bankers Association, and SIDO.

 12h30-12h45 Closing remarks for Opening Session

Mr Rashid Kibowa, Director of Trade, East African Community

12h45-13h30 Networking Break

13h30-14h45 WORKSHOP: INVESTMENT READINESS FOR SMEs

Description: Prepare companies in raising external capital and managing a successful relationship with investors. The workshop is organized by ITC for the SMEs that have applied to participate in the MARKUP EAC Invest Event.

15h00-18h00 WORKSHOP: INTRODUCTION TO "CREATING A HIGH QUALITY INVESTMENT JOURNEY" (by invitation only)

Description: Assist IPAs in supporting international investors through the creation of a high quality investment journey. The workshop is organized by ITC in collaboration with Costa Rican Investment Promotion Agency, (CINDE) which was ranked as best world’s institution in attracting Foreign Direct Investments (FDI) in 2019. This event is organized for IPAs of Burundi, Kenya, Tanzania, Rwanda, and Uganda.

PROGRAMME DAY 2, TUESDAY 2nd MARCH 2021

TUESDAY, 2nd TO THURSDAY 4th MARCH 2021: MARKUP DIGITAL BOOTH

Description: MARKUP will organize a digital booth as a one-stop-information point for investors, development finance institutions, and corporates interested in learning about the project and connect with MARKUP SMEs seeking capital and partnerships.

TUESDAY, 2nd MARCH 2021

09h00-10h30 SANKALP AFRICA SUMMIT OFFICIAL OPENING

Description: (*disclaimer: format and role of speakers still tbc with Sankalp, i.e. speech / high-level panel). As partners in the Sankalp Africa Forum, MARKUP will participate in the official opening of the forum and will be represented by the following potential speakers:

H.E. Quartey Thomas Kwesi, Deputy Chairperson, African Union

Ms Dorothy Tembo – Deputy Executive Director, ITC 

11h00-12h30 SPOTLIGHT SESSION: WHY EAST AFRICA SHOULD BE YOUR NEXT INVESTMENT DESTINATION?

Description: Join this session at the Sankalp Africa Forum organized by ITC. This session aims at opening up discussion on the EAC region as an investment destination, provide evidence of investable opportunities and sectors and outline a business case towards supporting private sector in agriculture. During this session we will explore innovative financing schemes and how they can serve the agricultural sector.

Brief Presentation of the EAC Agriculture Investment Plan: Jean Baptiste Havugimana, Director Productive Sectors, East African Community

Speakers:

  • Cédric Merel, Head of Cooperation of the Delegation of the European Union to Tanzania and the East African Community
  • Jim Brands, Business Development Officer, Blended Finance, FMO
  • Léo Eugene, AgreenFI, Agence Française de Développement (AFD)
  • Gloria Mamba, Director General, East Africa Trade Development Bank
  • Charles Omusana, Principal Economist, East African Community Secretariat

 Moderator: Representative of the Kenya Bankers Association (TBC)

12h30-13h00 Networking Break
13h00-14h30 BUSINESS CLINIC ON BRANDING

Description: Practical mini-workshop organized to inform exporters on how to be more competitive by addressing specific bottlenecks.

15h00-16h30 WORKSHOP: SUSTAINABLE FINANCE - PARTNERSHIP OPPORTUNITIES IN HEALTH, PAY-AS-YOU-GO, YOUTH ECONOMY & BLOCKCHAIN (by invitation only)

Description: ITC experts will lead a workshop for Financial Institutions on innovative sustainable finance products and solutions to invest in agri-value chains in the EAC. This workshop is organized only for financial institutions invited by MARKUP.

15h00-18h00 WORKSHOP: INTRODUCTION TO "CREATING A HIGH QUALITY INVESTMENT JOURNEY" (by invitation only)

Description: Assist IPAs in supporting international investors through the creation of a high quality investment journey. The workshop is organized by ITC in collaboration with Costa Rican Investment Promotion Agency, (CINDE) which was ranked as best world’s institution in attracting Foreign Direct Investments (FDI) in 2019. This session will focus on key concepts on productive linkages. This event is organized for IPAs of Burundi, Kenya, Tanzania, Rwanda, and Uganda.

17h00-18h30 ENTREPRENEUR & INVESTOR DEAL ROOM

Description: Closed-door meetings between selected SMEs with Investors.

PROGRAMME DAY 3, WEDNESDAY 3rd MARCH 2021

WEDNESDAY, 3 MARCH 2021

09h00-10h30 OPENING PLENARY: WOMEN LEADING COMMUNITY CHANGE 

Description: 90 minutes plenary organised by Sankalp.

11h00-12h30 BUSINESS CLINIC ON QUALITY

Description: Practical mini-workshop organized to inform exporters on how to be more competitive by addressing specific bottlenecks.

11h00-12h30 WORKSHOP: SUSTAINABLE FINANCE - E&S RISK MANAGEMENT TOOLKIT FOR FINANCIAL INSTITUTIONS (by invitation only)

Description: The objective will be to explore how Financial Institutions are developing Sustainability Strategies to monitor and report on their environmental, social and governance (ESG) practices but also how they can support SMEs to establish ESG risk management system.

12h30-13h00 Networking Break

13h00-14h30 JOIN ONE SALKALP SESSION

Description: Closed-door meetings between selected SMEs with Investors

15h00-16h30 FEMALE FUNDERS DEAL ROOM: SMEs MEET INVESTORS

Description: Closed-door meetings between selected SMEs with Investors.

15h00-18h00 WORKSHOP: INTRODUCTION TO "CREATING A HIGH QUALITY INVESTMENT JOURNEY" (by invitation only)

Description: Prepare IPAs in supporting international investors through the creation of a high quality investment journey. The workshop is organized by ITC in collaboration with Costa Rican Investment Promotion Agency, (CINDE) which was ranked as best world’s institution in attracting Foreign Direct Investments (FDI) in 2019. This session will focus on key concepts on productive linkages with discussion facilitated between IPAs and SMEs to understand how IPAs can support in-country SMEs. This event is organized for IPAs of Burundi, Kenya, Tanzania, Rwanda, and Uganda.

PROGRAMME DAY 4, THURSDAY 4th MARCH 2021

THURSDAY, 4th MARCH 2021

09h00-10h30 OPENING PLENARY: CLIMATE CHANGE

Description: 90 minutes plenary organised by Sankalp.

11h00-12h30 BUSINESS CLINIC ON PACKAGING

Description: Practical mini-workshop organized to inform exporters on how to be more competitive by addressing specific bottlenecks. Each new packaging design for a product entails costs on specific materials and equipment, graphic design, printing, logistics, and laboratory testing, all with advance payment. ITC experts will share and discuss a methodology to design a packaging system right the first time and make a sustainable smart investment.

12h30-13h00 Networking Break

13h00-14h30 WORKSHOP: SUSTAINABLE FINANCE - GREEN PRODUCT CONCEPT DEVELOPMENT (by invitation only)

Description: The objective will be to train Financial Institutions to enable them to come up with a concept for a Green Credit Line targeting the SME Sector or Climate Insurance Product targeting the Agriculture Sector.

15h00-18h00 WORKSHOP: INTRODUCTION TO "CREATING A HIGH QUALITY INVESTMENT JOURNEY" (by invitation only)

Description: Prepare IPAs in supporting international investors through the creation of a high quality investment journey. The workshop is organized by ITC in collaboration with Costa Rican Investment Promotion Agency, (CINDE) which was ranked as best world’s institution in attracting Foreign Direct Investments (FDI) in 2019. This session will focus on measuring performance.

18h30-19h00 CLOSING SESSION – OUR SHARED IMPACT FUTURE


Speakers at the Opening Session

Amb. Liberat Mfumukeko

Secretary General, East African Community

Amb. Libérat Mfumukeko is the current Secretary General of the East African Community. He was appointed with effect from 26th April 2016.

Read Full Bio

Amb. Libérat Mfumukeko is the current Secretary General of the East African Community. He was appointed with effect from 26th April 2016.

Previously he served as the EAC Deputy Secretary General in charge of Finance and Administration from 29th April 2015 to 25th April, 2016.

Amb. Mfumukeko has over twenty five (25) years of work experience in both private and public sector. Before joining the EAC he was, from 2013 to 2015, the CEO of the largest state-owned company in Burundi, the Electricity and Water National Company (REGIDESO) and Chairman of the Ethiopia based East African Power Pool (EAPP). From 2012 to 2013 he served as the Principal Advisor to the President of the Republic of Burundi in charge of Economic Affairs (2012-2013) with a Ministerial rank.

Amb. Mfumukeko was the first CEO of the Burundi Investment Promotion Authority (2009-2012) after serving as an Economic Expert at the United Nations (UNDP and FAO) from 2006 to 2009.

From 1990 to 2006 he worked as an employee, consultant or international trader in the USA and France for various institutions including Banque Populaire, Électricité et Gaz de France (EDF - GDF), Mobil Oil, Decathlon, FUBU, and Karl Kani.

Ms Pamela Coke-Hamilton

Executive Director, International Trade Centre (ITC)

Pamela Coke-Hamilton has served as Executive Director of the International Trade Centre since 1 October 2020.

Read Full Bio

Pamela Coke-Hamilton has served as Executive Director of the International Trade Centre since 1 October 2020.She joined ITC from the United Nations Conference on Trade and Development (UNCTAD), where she was Director of the Division on International Trade and Commodities. Previously, Ms. Coke-Hamilton served with the Jamaican Government, the Caribbean Forum in trade negotiations, and multilateral institutions, including the Organization of American States and InterAmerican Development Bank. She previously served as Executive Director of the Caribbean Export Development Agency, strengthening the private sector and micro, small and medium enterprises through investment promotion.
Ms. Coke-Hamilton has worked extensively with the private sector across African, Caribbean and Pacific countries and academia to build trade-related institutional strength within member States. She also established the Women Empowered through Export (WeXport) platform to address the disadvantages that women-owned firms experience in accessing markets.

Mr Cédric Merel

Head of Cooperation of the EU Delegation to Tanzania and the East African Community

Cédric Merel is the Head of Cooperation of the Delegation of the European Union to Tanzania and the East African Community.

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Cédric Merel is the Head of Cooperation of the Delegation of the European Union to Tanzania and the East African Community. The EU cooperation team is worth 25 colleagues and the portfolio of grants exceeds 1.7 trillion TZS, mainly in the fields of good governance, energy and agriculture in Tanzania while, at regional level, stability, economic integration and natural resources management are the priorities. Cédric joined the Delegation to Tanzania in September 2020 after being posted in Uganda, Mali, Ghana, Gabon, amongst other African countries, and at EU Headquarters in Brussels.

Prof. Manasseh Nshuti

Minister of State of Rwanda in Charge of East African Community

Prof. Nshuti Manasseh is the Minister of State in Charge of East African Community at the Ministry of Foreign Affairs and International Cooperation (MINAFFET) since 30 April 2020.

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Prof. Nshuti Manasseh is the Minister of State in Charge of East African Community at the Ministry of Foreign Affairs and International Cooperation (MINAFFET) since 30 April 2020. He is representing the Minister of Foreign Affairs of Rwanda and Chair of the EAC Council of Ministers at this event.

He previously served in different positions as Minister of Commerce, Industry, Cooperatives, and Tourism, Minister of Finance and Minister of Public Service and Labour of the Republic of Rwanda. Prof. Nshuti Manasseh is the Chairperson of promoters at the University of Kigali.

Prof. Nshuti is a Professor of Finance. He holds a Ph.D. in Finance from Aberdeen University, UK, a Masters of Business Administration in Accounting, Aberdeen University, UK, and A Bachelor of Commerce (Hons.) from Makerere University.


Panel Discussion Participants at the Opening Session

Hon. Christophe Bazivamo

EAC Deputy Secretary General

Previously Member of the East African Legislative Assembly (EALA). 

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Previously Member of the East African Legislative Assembly (EALA).

Between 2009 and 2011: various Ministerial positions in the Republic of Rwanda, including Minister for Lands, Environment, Forestry,

Water and Mines, Minister of Local Government and Minister for Agriculture and Animal Resources among others.

Agricultural Engineer by profession and holds vast experience as a trainer.

Mr Kenneth Bagamuhunda

EAC Director General Customs and Trade
  • Championed, guided and provided expertise on trade negotiations in Africa
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  • Championed, guided and provided expertise on trade negotiations in Africa including the Tripartite Free Trade Agreement between EAC, COMESA and SADC, the EAC-EU EPAs, the EAC-US Trade and Investment Partnership
  • Actively participated in the Africa Continental Free Trade Area Agreement.
  • Previously was Director of Customs at the East African Community for 12 years
  • Prior to that he was Assistant Commissioner of Customs in the Republic of Uganda where he was instrumental in a number of strategic and operational initiatives.
  • He also worked with the Ministry of Finance in Uganda in the Tax management departments
  • Was an MBA program Lecturer at Makerere University Business School.

Ms Dorothy Tembo

ITC Deputy Executive Director

Ms Dorothy Tembo has served Deputy Executive Director of the International Trade Centre since June 2014.

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Ms Dorothy Tembo has served Deputy Executive Director of the International Trade Centre since June 2014. A Zambian national, Ms. Tembo also served as ITC Executive Director ad interim from January to September 2020.

Prior to her roles at ITC, Ms. Tembo served as the Executive Director of the multi-donor funded Enhanced Integrated Framework Programme (EIF) at the World Trade Organization (WTO). During her tenure from October 2008 to 2013, Ms. Tembo spearheaded the relaunch of the programme, which supports least developed countries (LDCs) in addressing their trade-related technical assistance needs and supply side constraints. From 2004 to 2008, Ms. Tembo served as Chief Trade Negotiator and Director of Foreign Trade in the Ministry of Commerce, Trade and Industry of Zambia.

Dr Peter Mathuki

CEO East African Business Council (EABC)

Dr Mathuki holds a PhD in Strategic Management & Regional Integration from the University of Nairobi, Kenya.

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Dr Mathuki holds a PhD in Strategic Management & Regional Integration from the University of Nairobi, Kenya. He currently serves as the Chief Executive Officer / Executive Director of the East African Business Council (EABC), driving the Private Sector agenda in the EAC Region. He is passionate about regional integration and has served in several regional organizations. He formally served as a Member of Parliament of the East African Legislative Assembly (EALA) and chaired the Parliamentary Committee responsible for good governance and also served in the Committee of Trade and Investment. He sites on several boards such as Kenya Investment Authority (KenInvest) and Inter-University Council for East Africa (IUCEA). He is a member of a professional body such as the Kenya Institute of Management (KIM).

Having worked in the regional integration for over 15 years, he was heavily involved in the negotiation of EAC Common Market Protocol and Regional economic issues since he strongly supported the formation of various EAC platforms instrumental in the EAC regional integration process. These platforms include the formation of East African labour and employees’

Ms Godje Bialluch

EAC-GIZ Programme

Godje Bialluch (GIZ, Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) is a political scientist by profession

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Godje Bialluch (GIZ, Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH) is a political scientist by profession, with more than 25 years of experience in international development cooperation. She has lived and worked in Southern and Eastern Africa for more than 20 years.

Godje has profound professional experience in managing complex international cooperation programmes and advising governments in reform processes, in particular governance processes, public service delivery and cooperation among state agencies, private sector and civil society and national decentralisation processes.

She also worked in GIZ’s Corporate Development Unit, advising on strategic topics such as Development Effectiveness and Capacity Development.

Since January 2021, Godje is the coordinator of the programmes implemented by GIZ on behalf of the German Government and other donors in support of the integration process of the East African Community.

Ms Jumoke Jagun-Dokunmu

IFC Regional Director for Eastern Africa

Mrs. Jumoke Jagun-Dokunmu is the Regional Director of International Finance Corporation (IFC) for Eastern Africa, based in Nairobi.

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Ms Jumoke Jagun-Dokunmu is the Regional Director of International Finance Corporation (IFC) for Eastern Africa, based in Nairobi. In that role Jumoke leads the implementation of IFC’s strategy in the sub-region and manages key relationships with clients, partners, government officials, and across the World Bank Group. She focuses on proactively creating, expanding and deepening markets, especially in low income countries and in fragile and conflict situations. She is the IFC anchor for regional integration in Africa. In that role she provides leadership and coordination of IFC thinking on regional solutions that draws on her long track record of leading innovative, high-impact engagements that work across the World Bank Group to achieve results.

Jumoke has more than 25 years of experience working with governments, clients, and partners to stimulate private sector led growth of developing economies through Public Private Partnerships in infrastructure, and the structuring and financing of private sector projects.

Prior to IFC, Jumoke worked in the Nigerian banking sector providing corporate banking services to corporate clients, mainly in the beverages, fast moving consumer goods, and tire sectors. She holds an MBA from the London Business School and a B.Sc (Chemical Engineering) from the University of Lagos, Nigeria. She has lived and worked in Europe, North America, the South Pacific, and Africa.

For more information, please contact us at:

MARKUP Programme Coordination Unit c/o Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH
P.O. Box 13854
Arusha International Conference Centre (AICC)
Ngorongoro Wing, 6th Floor
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Arusha, United Republic of Tanzania